by Friends of Firebrand | Apr 29, 2025 | Blog, Business, Friends of Firebrand, Marketing
Way back when the ‘web’ was still a novelty, I had a go-to principle for usability debates when developers, clients, or bosses wanted to do the wrong thing: “Don’t make me think” Coined by usability consultant Steve Krug in his bestselling book of...
by Morgan McLintic | Jul 18, 2019 | Blog, Content, PR
Every startup needs to develop messaging. It’s a process which the company will go through several times during its growth trajectory. For many, it may conjure images of introspective meetings searching for the ‘mot juste’. In others, the process reveals distinct...
by Morgan McLintic | May 7, 2019 | Blog, Content, Digital Marketing, Marketing, PR
Startup marketing is a contact sport. If you make a good play, you can be sure your competitors will copy it. Just as you’ll be watching what they do and improving their best moves. Some companies are blatant about it — literally mimicking positioning, copying your...
