by Morgan McLintic | Oct 6, 2026 | Blog, Content, PR, Public Relations
We are hiring for a PR account director and account supervisor, which means I am looking at a lot of resumes. I’m not using AI or an Applicant Tracking System to parse them. I am looking at each application one-by-one, old-school. I thought I’d share some insights in...
by Meghana Patnana | Sep 30, 2026 | Blog, Content, PR, Public Relations
A wise and tired schoolteacher once said, as her classroom of kids stuffed their crumpled worksheets into their bite-sized backpacks, “When you get home, be useful, not a pain, please.” The same advice applies to whether you speak up or sit out a hot media debate....
by Shane Jordan | Sep 23, 2026 | Blog, Content, Digital Marketing, Marketing, Social
Most B2B marketing plans still treat executive social media as something the CEO handles personally, in between board meetings and funding announcements. It rarely gets a dedicated expert and its own budget. In today’s new era of B2B buyer Search, AI-powered...
by Morgan McLintic | Sep 16, 2026 | Blog, Public Relations
Firebrand is a decade old! Now that is a milestone! I just wanted to use this moment to thank the Firebrand team – many of whom have been with me for those ten years. They have made this journey possible and enjoyable (most days!). Today we are doing some of...
by Chloe Wallach | Sep 9, 2026 | Blog, Public Relations
If you point a finger at any given company, they will claim to have an AI story worth telling. But that’s not always how journalists see it. In a world where journalists are flooded with constant pitches from companies claiming to have the next “revolutionary” or...
