by Shane Jordan | Jan 18, 2024 | Blog, Digital Marketing, Marketing, SEO
We’ve all heard the term “Content is king.” When it first emerged, the term referred to the internet’s future as a content marketplace. Roughly 30 years later, this statement still rings true. Read on to explore how blog content can be integral to a successful content...
by Alastair Nee | Oct 3, 2023 | Blog, Digital Marketing, Marketing, SEO
Your startup can’t cut through the noise without search engine optimization (SEO). But how do you know if your SEO game is strong? How do you pinpoint which elements are propelling you forward and which ones are holding you back? Enter the power of an SEO audit. ...
by Yasaman Sadeghi | Aug 18, 2023 | Blog, Marketing, SEO
Landing pages are an essential component in digital marketing. These pages are strategically designed to rank well in search results and drive leads and conversions for target personas. When created to target specific keywords, they can increase a website’s share of...
by Arman Khayyat | Aug 11, 2023 | AI Tools, Blog, Firebrand Labs, Marketing, SEO
Since ChatGPT’s explosion of growth starting in 2022, it has become the go-to free tool for generative AI across many industries — with digital marketing being one the most widely adopted. Within digital marketing, the use of ChatGPT for SEO has grown tremendously and...
by Nicole Pytel | Apr 7, 2023 | Content, Marketing, PR, SEO
A majority (55%) of B2B buyers said they relied more on content to research and make purchasing decisions in 2022 than they did in 2021. The typical B2B buying group is made up of six to 10 people, each armed with several pieces of content they’ve found. Stats like...
by Morgan McLintic | Apr 4, 2023 | Content, Digital Marketing, Marketing, PPC, PR, SEO
Startups are in a war for attention and need to compete fiercely for sales — and marketing plays a vital role in their success. In fact, poor marketing is one of the main reasons startups fail (CB Insights), and it’s a key driver for valuation (CFI). You need an...
