by Yasaman Sadeghi | Aug 18, 2023 | Blog, Marketing, SEO
Landing pages are an essential component in digital marketing. These pages are strategically designed to rank well in search results and drive leads and conversions for target personas. When created to target specific keywords, they can increase a website’s share of...
by Arman Khayyat | Aug 11, 2023 | AI Tools, Blog, Firebrand Labs, Marketing, SEO
Since ChatGPT’s explosion of growth starting in 2022, it has become the go-to free tool for generative AI across many industries — with digital marketing being one the most widely adopted. Within digital marketing, the use of ChatGPT for SEO has grown tremendously and...
by Nicole Pytel | Apr 7, 2023 | Content, Marketing, PR, SEO
A majority (55%) of B2B buyers said they relied more on content to research and make purchasing decisions in 2022 than they did in 2021. The typical B2B buying group is made up of six to 10 people, each armed with several pieces of content they’ve found. Stats like...
by Morgan McLintic | Apr 4, 2023 | Content, Digital Marketing, Marketing, PPC, PR, SEO
Startups are in a war for attention and need to compete fiercely for sales — and marketing plays a vital role in their success. In fact, poor marketing is one of the main reasons startups fail (CB Insights), and it’s a key driver for valuation (CFI). You need an...
by Alastair Nee | Jan 12, 2023 | Blog, Digital Marketing, Marketing, PPC, SEO
Startups are always looking for cost-effective ways to scale sales, and with VC funding slowing down for many sectors, marketing budgets are often under scrutiny. However, generating demand for your proposition is essential for awareness, adoption, and sales – and...
by Patrick Brady | Jan 7, 2023 | Blog, Digital Marketing, Marketing, PPC, SEO
Whether the economic fundamentals are falling apart, the Fed is trying to fix a supply chain through demand, or corporate America just feels like the vibes are off, the results are the same – your marketing budget is likely getting cut and performance is going under...
