by Ashley Przybyla and Shane Jordan | Jun 12, 2024 | Blog, Content, Digital Marketing, Marketing, SEO
If you publish a piece of content and no one knows it exists, is it really furthering your strategy? We hate to break it to you but if you’re doing content marketing or SEO without the other, you’re likely not reaping the full benefits of either. Bill Gates once...
by Nicole Pytel | Jun 5, 2024 | Blog, Content, Digital Marketing, Marketing, SEO
Email has always been the B2B marketing utopia of sorts — once you have people in your database, you can contact them anytime you want, without having to worry about your visibility being hampered by Google’s algorithm. However, Gemini in Gmail is bringing a rain...
by Alastair Nee | May 29, 2024 | Blog, Digital Marketing, Marketing, SEO
In a move long-dreaded by SEO professionals, Google Search Generative Experience (SGE) is moving out of its experimental phase in Search Labs and entering the public domain with the rollout of AI Overviews. While these innovative AI-generated summaries are set to...
by Shane Jordan | Apr 17, 2024 | Blog, Digital Marketing, Marketing, SEO
How do you know if your PPC (Pay-Per-Click) landing pages are making the most of your valuable clicks? We created this comprehensive and convenient guide to show you how to measure and analyze the effectiveness of your landing pages for PPC campaigns. Get the...
by Arman Khayyat | Mar 27, 2024 | Blog, Digital Marketing, Firebrand Labs, Marketing, SEO
The use cases for ChatGPT in B2B Tech seem to continuously grow, and in digital marketing, the use of ChatGPT in SEO disciplines such as metadata, content creation, and much more has grown tremendously. Our Firebrand Labs team’s mission is to test generative AI tools...
by Shane Jordan | Jan 18, 2024 | Blog, Digital Marketing, Marketing, SEO
We’ve all heard the term “Content is king.” When it first emerged, the term referred to the internet’s future as a content marketplace. Roughly 30 years later, this statement still rings true. Read on to explore how blog content can be integral to a successful content...
