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Firebrand Labs Report: How to Use ChatGPT for SEO Keyword Research

Firebrand Labs Report: How to Use ChatGPT for SEO Keyword Research

by Arman Khayyat | Mar 27, 2024 | Blog, Digital Marketing, Firebrand Labs, Marketing, SEO

The use cases for ChatGPT in B2B Tech seem to continuously grow, and in digital marketing, the use of ChatGPT in SEO disciplines such as metadata, content creation, and much more has grown tremendously. Our Firebrand Labs team’s mission is to test generative AI tools...
To Nurture or Not to Nurture… Why is This Even a Question?

To Nurture or Not to Nurture… Why is This Even a Question?

by Nicole Pytel | Mar 20, 2024 | Blog, Content, Digital Marketing, Marketing

Imagine the decision makers at your top 100 target accounts. You know their title, their pain points, and how your product solves them. But now imagine if 77 of those 100 decision makers thought your buyer journey was complex and difficult. It’s your worst nightmare,...
7 Startup Marketing Tips from Industry Experts

7 Startup Marketing Tips from Industry Experts

by Ashley Przybyla | Mar 13, 2024 | Blog, Digital Marketing, FiredUp!, Marketing, PR

“Passion is all you need.” “You’re a startup. Everyone is your audience!” “Use ChatGPT for all your content to save time and money.” There’s a lot of bad advice for startup marketers out there. We’re on a mission to make sure you get the really good stuff. That’s part...
Trials and Triumphs: 10 Common  B2B Startup Marketing Challenges

Trials and Triumphs: 10 Common B2B Startup Marketing Challenges

by Alastair Nee | Mar 6, 2024 | Blog, Digital Marketing, Marketing

Contents Naming Your B2B Startup Discovering Product Market Fit Establishing Future-Proofed MarTech Building a Dream Team Content Creation and Strategy Generating Awareness and Jumpstarting Pipeline Capturing and Nurturing Leads Sustaining Pipeline with SEO...
Five Mistakes B2B Tech Startups Make With PR

Five Mistakes B2B Tech Startups Make With PR

by Morgan McLintic | Apr 13, 2018 | Blog, PR, Resources

Many PR campaigns fail to deliver required results. That’s a waste of time and resources which tech startups can ill-afford. Every situation is different but here are five PR mistakes which early stage companies often make: 1. Hiring a PR firm too soon Most startups...
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Latest posts

Can you outsource GEO content to AI?

Aug 27, 2026

Marketing teams are being asked to produce more content than ever. Budgets and headcount haven’t grown with the workload. AI search has added a whole new surface that needs its own content, optimization, and measurement. It’s easy to see why content creation platforms...

The VP Doesn’t Care About Your Inference Speed

Aug 12, 2026

You've built a technical edge. Faster inference, fine-tuned model weights, proprietary training data that took two years to assemble. And the buying committee can't see any of it. Not because you're hiding it. They just can't evaluate it - and increasingly, they're...

Reddit Ads Best Practices for B2B: What’s Working in 2026

Aug 5, 2026

Firebrand loves Reddit (if you can’t tell)! In the past, we have covered Reddit Ads for B2B, from why the platform works so well for niche technical audiences to how it fits into a broader B2B strategy alongside GEO and organic. This post builds on those concepts....

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