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Firebrand Labs Report: How to Use ChatGPT for SEO Keyword Research

Firebrand Labs Report: How to Use ChatGPT for SEO Keyword Research

by Arman Khayyat | Mar 27, 2024 | Blog, Digital Marketing, Firebrand Labs, Marketing, SEO

The use cases for ChatGPT in B2B Tech seem to continuously grow, and in digital marketing, the use of ChatGPT in SEO disciplines such as metadata, content creation, and much more has grown tremendously. Our Firebrand Labs team’s mission is to test generative AI tools...
To Nurture or Not to Nurture… Why is This Even a Question?

To Nurture or Not to Nurture… Why is This Even a Question?

by Nicole Pytel | Mar 20, 2024 | Blog, Content, Digital Marketing, Marketing

Imagine the decision makers at your top 100 target accounts. You know their title, their pain points, and how your product solves them. But now imagine if 77 of those 100 decision makers thought your buyer journey was complex and difficult. It’s your worst nightmare,...
7 Startup Marketing Tips from Industry Experts

7 Startup Marketing Tips from Industry Experts

by Ashley Przybyla | Mar 13, 2024 | Blog, Digital Marketing, FiredUp!, Marketing, PR

“Passion is all you need.” “You’re a startup. Everyone is your audience!” “Use ChatGPT for all your content to save time and money.” There’s a lot of bad advice for startup marketers out there. We’re on a mission to make sure you get the really good stuff. That’s part...
Trials and Triumphs: 10 Common  B2B Startup Marketing Challenges

Trials and Triumphs: 10 Common B2B Startup Marketing Challenges

by Alastair Nee | Mar 6, 2024 | Blog, Digital Marketing, Marketing

Contents Naming Your B2B Startup Discovering Product Market Fit Establishing Future-Proofed MarTech Building a Dream Team Content Creation and Strategy Generating Awareness and Jumpstarting Pipeline Capturing and Nurturing Leads Sustaining Pipeline with SEO...
Bada Bing! Firebrand is Now a Microsoft Advertising Partner

Bada Bing! Firebrand is Now a Microsoft Advertising Partner

by Patrick Brady | Feb 7, 2024 | Blog, Business, Digital Marketing, Marketing, PPC

As our paid media practice develops, Firebrand is excited to officially become a Microsoft Advertising Partner. While we have worked on the platform periodically since the agency’s inception, this official partner status signifies the growing importance of the...
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Latest posts

It’s Go Time for GEO

Feb 11, 2026

We’re nearing a tipping point in AI Search from initial experimentation to robust implementation, and it’s time for savvy tech marketers to take note.  I’ll admit to self-interest here since Firebrand sells Generative Engine Optimization services to get brands noticed...

What B2B Buyers Really Need from Your Content in 2026

Feb 4, 2026

The average B2B buying journey now takes 211 days, spans 76 touchpoints, and crosses nearly four different channels. Yet most content strategies are created as if buyers will read one blog post, download one asset, and book a demo. That assumption is quietly killing...

A Website Refresh Isn’t a Redesign: 5 Ways Brands Evolve Without Starting Over

Jan 28, 2026

At some point, every brand hits the same website moment. Nothing is broken. The content is still accurate. The site still works. It just doesn’t feel like you anymore. That’s usually when teams start talking about a redesign. But more often than not, starting over...

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