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Awareness Wins: Why Brand Is the #1 Growth Lever for AI Companies

Awareness Wins: Why Brand Is the #1 Growth Lever for AI Companies

by Morgan McLintic | May 13, 2026 | AI Tools, Blog, Business, Digital Marketing, GEO, Marketing, PR

Your demand gen problem is an awareness problem. If you’re running an AI company and your pipeline is sluggish, the instinct is to throw more resources at the bottom of the funnel. More SDRs. More ads. Another gated whitepaper. The data points to a different...
Scrunch Is the AI Citation Tool Your PR, Content, and GEO Strategy Has Been Missing

Scrunch Is the AI Citation Tool Your PR, Content, and GEO Strategy Has Been Missing

by Alastair Nee | Apr 29, 2026 | AI Tools, Blog, Digital Marketing, GEO, Marketing, SEO

At some point soon, if it hasn’t happened already, an exec or board member is going to ask: how are we doing in AI search? It’s a reasonable question with a surprisingly hard answer,  unless you have the right tool. The rise of AI search has quietly handed...
From Software to Services: How AI Agents Are Changing the Language of Tech PR

From Software to Services: How AI Agents Are Changing the Language of Tech PR

by Lucy Allen | Apr 22, 2026 | AI Tools, Blog, Marketing, PR

Language usually evolves slowly. But in the past few months, the language we use to describe and market technology has shifted so rapidly that it’s more revolution than evolution. And, as with most things these days, it’s all because of AI. I’m not just referring to...
The Modern B2B Buyer Journey in the Age of AI Search: Why Your Website Is No Longer Step One

The Modern B2B Buyer Journey in the Age of AI Search: Why Your Website Is No Longer Step One

by Arman Khayyat | Apr 15, 2026 | AI Tools, Blog, Digital Marketing, GEO, Marketing, SEO

Today’s modern B2B buyers are increasingly starting outside of brand-controlled channels. As AI search experiences like Google AI Overviews and LLM-powered platforms become more widely adopted, buyers are able to gather information, compare vendors, and form initial...
Technical GEO: Key Signals That Influence AI Search Visibility

Technical GEO: Key Signals That Influence AI Search Visibility

by Arman Khayyat | Mar 18, 2026 | AI Tools, Blog, Digital Marketing, Marketing

AI search is becoming a more and more central part of how users discover and consume information online. Google AI Overviews and LLM-powered search platforms increasingly synthesize answers from web content rather than simply retrieving info from their training...
5 Ways to Boost Brand Visibility in AI Search Results

5 Ways to Boost Brand Visibility in AI Search Results

by Shane Jordan | May 28, 2025 | AI Tools, Blog, Marketing, PR

SEO is rapidly evolving, and you’re likely fielding all kinds of questions from executives, investors, and other stakeholders about it. As AI transforms how people search, engage with information, and make buying decisions, it’s no longer enough to optimize just for...
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Firebrand is the brand awareness agency for AI companies. We make AI firms visible, discoverable and memorable to prospects, investors, talent and partners.

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Latest posts

AI Design Tools I Actually Use as a Marketing Designer

Jul 22, 2026

As a designer at a marketing agency, I wear a lot of hats. Strategy, production, web, video, social, brand. It all lands on my desk. What AI has given me isn't a replacement for any of that. It's a roster of specialists I can call on depending on the job. Some do...

Why Growth-Stage Companies Keep Underestimating the Impact of Brand Awareness

Jul 15, 2026

Your brand budget is usually the first thing that gets cut. Not because it doesn't work, just because it’s harder to defend. Demand generation produces metrics almost immediately, whereas brand is hard to measure. The problem is that demand gen and brand should not be...

How AI Visibility is Becoming a Board-Level Metric

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At some point in the last year, someone in leadership asked you a version of these questions: Are we showing up in ChatGPT?  What does AI say about us?  Are our competitors appearing more than we are? If it hasn't happened yet, it will. AI visibility represents how...

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