by Alastair Nee | Feb 18, 2026 | Blog, Digital Marketing, Marketing
The click is dying. And if you’re a marketer, that likely brings a wave of anxiety. For decades, the click was our north star, proof that our content worked, our messaging resonated, our strategy succeeded. We obsessed over click-through rates, celebrated...
by Morgan McLintic | Feb 11, 2026 | Blog, Business, Digital Marketing, Marketing, PR
We’re nearing a tipping point in AI Search from initial experimentation to robust implementation, and it’s time for savvy tech marketers to take note. I’ll admit to self-interest here since Firebrand sells Generative Engine Optimization services to get brands noticed...
by Nicole Pytel | Feb 4, 2026 | Blog, Content, Marketing
The average B2B buying journey now takes 211 days, spans 76 touchpoints, and crosses nearly four different channels. Yet most content strategies are created as if buyers will read one blog post, download one asset, and book a demo. That assumption is quietly killing...
by Meghan Jordan | Jan 28, 2026 | Blog, Content, Design, Digital Marketing, Marketing
At some point, every brand hits the same website moment. Nothing is broken. The content is still accurate. The site still works. It just doesn’t feel like you anymore. That’s usually when teams start talking about a redesign. But more often than not, starting over...
by Arman Khayyat | Jan 21, 2026 | Blog, Digital Marketing, Marketing
As we kick off 2026 in this new age of Search, digital content creation is no longer a tale of one strategy to rule them all. The traditional playbook of Search Engine Optimization (SEO) has driven discoverability for decades, prioritizing keyword relevance,...
