by Patrick Brady | May 6, 2026 | Blog, Digital Marketing, Marketing, PPC
If you’re running Google Ads for a B2B company chances are your Google Ads rep has been proselytizing the virtues of Offline Conversion Tracking, likely paired with a switch toward value-based bidding (eg Max Conversion Value or tROAS). It’s one of...
by Patrick Brady | Apr 8, 2026 | Blog, Digital Marketing, Marketing, PPC
After getting caught flat-footed by ChatGPT and others, Google closed the AI gap in 2025 and has now turned its attention to commercializing its LLM products and tools. While some of these capabilities have existed in other platforms and partner solutions, Google Ads...
by Alastair Nee | Feb 4, 2025 | Blog, Digital Marketing, Marketing
An Always Up-to-date GuideUpdated on 01/21/2026 There is a saying in marketing: “It’s always easier to report when the metrics are good.” This saying rings especially true in the B2B marketing agency world. But how do we know what constitutes “good” metrics? We can...
