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Tech Marketing Predictions for 2026

Tech Marketing Predictions for 2026

by Morgan McLintic | Dec 3, 2025 | Blog, Business, Digital Marketing, Marketing, PR

It’s Predictions Season! Over the past few years, we’ve had a pretty good track record, and sparked some of our most popular podcast episodes. And spoiler alert, we got 85% of them right for 2025. Not bad. Let’s dive in for some tech marketing predictions for 2026: PR...
Leveraging Reddit for B2B: Turn Real Conversations into Competitive Advantage

Leveraging Reddit for B2B: Turn Real Conversations into Competitive Advantage

by Arman Khayyat | Nov 18, 2025 | Blog, Digital Marketing, Marketing

Updated on 01/26/2026 In a new zero-click age of saturated channels, the Reddit platform stands out uniquely as a venue for business-to-business (B2B) marketers. With highly specialised communities (subreddits), authentic peer-driven discussions, and a culture that...
Organic Search Visibility: Why It’s the New North Star for B2B Search Marketers

Organic Search Visibility: Why It’s the New North Star for B2B Search Marketers

by Alastair Nee | Nov 12, 2025 | Blog, Digital Marketing, Marketing

The last several months have been very volatile for the organic search world. Most marketers have noticed their organic search traffic slipping and are hearing tough questions from executives who think SEO strategy or performance is to blame. But the reality is bigger...
2026 PPC Trends: What’s Changing (and What to Do About It)

2026 PPC Trends: What’s Changing (and What to Do About It)

by Patrick Brady | Oct 29, 2025 | Blog, Digital Marketing, Marketing, PPC

It’s been two years since ChatGPT became open to the public, and one year since Google’s AI Overviews upended Search as we knew it. Next year is shaping up to be the moment when the rubber truly meets the road for PPC with creative direction, targeting, data...
Gated Content in the AI Era: What Still Works — and What Doesn’t

Gated Content in the AI Era: What Still Works — and What Doesn’t

by Andres Alonso | Oct 15, 2025 | Blog, Content, Marketing

Updated on 01/26/2026 Your click-through rates are down. Your content isn’t converting like it used to. Buyers are forming opinions about your brand without ever visiting your website. If you feel like the rules of content marketing are changing faster than you can...
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Firebrand is the brand awareness agency for AI companies. We make AI firms visible, discoverable and memorable to prospects, investors, talent and partners.

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Latest posts

Everything I Know About PR I Learned from Reality TV

May 27, 2026

Hear me out: reality TV shows can teach you a thing or two about effective PR strategy, and I’m not just talking crisis comms.  Reality TV is like a live PR lab. You’re watching real people, some of them minor celebrities in their own right, fighting to control the...

The Great GEO Debate: Is this just SEO or is it More?

May 20, 2026

There is a real argument happening across LinkedIn, Reddit, and inside marketing teams right now about whether Generative Engine Optimization is a distinct discipline or just SEO with a new name.   The practitioners who say GEO is mostly rebranded SEO are not wrong:...

Awareness Wins: Why Brand Is the #1 Growth Lever for AI Companies

May 13, 2026

Your demand gen problem is an awareness problem. If you're running an AI company and your pipeline is sluggish, the instinct is to throw more resources at the bottom of the funnel. More SDRs. More ads. Another gated whitepaper. The data points to a different problem,...

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