by Lucy Allen | Oct 15, 2021 | Blog, Business, Digital Marketing, PR
If you want to excel at startup marketing, you must have deep domain expertise. Knowing exactly what messages will resonate, which channels are influential, and where the potential landmines are hidden, is crucial if you want to be both efficient and effective. So...
by Morgan McLintic | Sep 20, 2021 | Blog, Digital Marketing, Marketing, PR
Firebrand is five. It has been our best year. We grew fast, driven by the increase in startup funding. We’ve been in the right place at an extraordinary time. Big deals The unprecedented level of funding has defined this year. We’ve announced 18 deals, many of our...
by Morgan McLintic | Sep 16, 2021 | Blog, Digital Marketing
Paid media is a critical component to growing brand awareness fast. With cross-channel marketing blurring the lines between paid, earned, and owned media, there are more opportunities than ever for digital advertising to serve as the engine room that powers your brand...
by Lucy Allen | Aug 31, 2021 | Blog, PR
One of the most frequent questions we are asked these days is how PR can support hiring goals. It’s no surprise that in a period of record venture capital investment well-funded startups are in expansion mode. But against a backdrop of “The Great...
by Morgan McLintic | Jul 6, 2021 | Blog, PR
When it’s time to give your website a little refresh – or perhaps the full face lift – creating a great web design brief is crucial to a successful web design project. Writing a web design brief not only helps effectively communicate your ideas to...
by Morgan McLintic | May 26, 2021 | Blog, Content, Digital Marketing, Marketing, PR
Everyone is hiring – including us. Agencies who laid off their teams in 2020 now find themselves understaffed and are desperately trying to recruit – so the market is tight for the rest of us who continued to grow last year. Filling that void leaves...
by Morgan McLintic | May 7, 2021 | Blog, PR
We’re hiring, so decided to pull together a wishlist of skills for someone joining our PR team. Well, it would be great if they could write like a journalist, and be a strong copy editor. But not just the written word, video production and an understanding of web...
by Shane Jordan | Dec 7, 2020 | Blog, Digital Marketing, PR, SEO
Think back to the last time you purchased a pair of headphones or earbuds online. Did you type “earbuds” into Google and click to purchase from the first search ad that popped up? Probably not. I bet you checked out a few brands, styles and colors before settling on...
by Alastair Nee | Nov 12, 2020 | Blog, Digital Marketing, PR, SEO
SEO is a marketing enigma. Just when us SEO experts think we have figured out a repeatable blueprint for SEO success, Google drastically changes its algorithm and what once worked really well, suddenly does not garner the same results. Not to mention that there is no...
by Morgan McLintic | Sep 3, 2020 | Blog
As we light our fourth birthday candle, it’s time to update you about the agency. We’re very thankful at the moment. In September, amid testing times, we have the broadest roster we’ve ever had, with clients engaging us for a range of services, and the highest...
