by Shane Jordan | Dec 7, 2020 | Blog, Digital Marketing, PR, SEO
Think back to the last time you purchased a pair of headphones or earbuds online. Did you type “earbuds” into Google and click to purchase from the first search ad that popped up? Probably not. I bet you checked out a few brands, styles and colors before settling on...
by Alastair Nee | Nov 12, 2020 | Blog, Digital Marketing, PR, SEO
SEO is a marketing enigma. Just when us SEO experts think we have figured out a repeatable blueprint for SEO success, Google drastically changes its algorithm and what once worked really well, suddenly does not garner the same results. Not to mention that there is no...
by Morgan McLintic | Sep 3, 2020 | Blog
As we light our fourth birthday candle, it’s time to update you about the agency. We’re very thankful at the moment. In September, amid testing times, we have the broadest roster we’ve ever had, with clients engaging us for a range of services, and the highest...
by Morgan McLintic | Aug 19, 2020 | Blog, Digital Marketing, PR
Every startup is looking for more and better Leads at a lower cost. So what’s the superweapon? Patience. Really? That’s it. Yes – and let me explain. You are in a fight for Leads with your competitors. You want the most Leads and Marketing Qualified Leads at the...
by Lucy Allen | Jul 15, 2020 | Blog, Content, Digital Marketing, Resources
Content is the fuel of every marketing campaign. You know that already. But creating content can be time-consuming and, for resource-strapped startups, that’s a problem. You don’t have an infinite capacity to create content, so what should you do? Through...
by Morgan McLintic | Jun 26, 2020 | Blog, Digital Marketing, Marketing, Resources
In-person events have been canceled leaving startups with holes in their lead funnel. While there are many virtual events being organized, a common approach to fill the void is to organize a webinar. Ideally, you’d create a regular series of webinars that will...
by Lucy Allen | May 13, 2020 | Blog, PR
Startup marketers are in uncharted territory. Since the pandemic started, you’ve changed your messaging, added a COVID-19 response page to your website, cancelled your events, and reworked your budget. But now you’re left with a hole in the lead funnel. So how do you...
by Morgan McLintic | Feb 28, 2020 | Blog, PR
Big news folks – Firebrand has hired Lucy Allen, the former US Technology Sector Chair for Edelman. For those that don’t know – Edelman is the largest marketing communications agency in the world by revenue, and Lucy has been running its tech practice here...
by Morgan McLintic | Jan 29, 2020 | Blog, Digital Marketing, SEO
There are people who you meet and say to yourself: ‘Wow, I wish we could hire that guy.’ But the timing is wrong so you promise to stay in touch. Despite best intentions, the conversation goes no further. Sometimes, let’s be honest very rarely, the stars align and...
by Maura Lafferty | Jan 15, 2020 | Blog, PR
The Consumer Electronics Show, hosted by the Consumer Technology Association, can inspire angst. From exhibitors hoping to attract attention to their booth, to journalists wishing their inboxes were slightly more manageable, CES inspires strong opinions. How is the...
