Paid media is a critical component to growing brand awareness fast. With cross-channel marketing blurring the lines between paid, earned, and owned media, there are more opportunities than ever for digital advertising to serve as the engine room that powers your brand machine. Paid social platforms are perfect for B2B advertising that can target a specific sub-audience, offer great conversion tracking and behavioral metrics, and can be used for everything from brand awareness and lead generation to recruitment.

We’re seeing a growing demand from our clients to launch and expand their paid media in a cost-effective way, and we’re growing our team to match that demand. That’s why we embarked on a search for an associate director of paid media with a proven track record of leading successful paid media campaigns on almost every digital advertising platform. This would give us deep expertise in paid media across: Facebook, Google Search, Display, Shopping, YouTube, LinkedIn, Microsoft Bing, Quora, Reddit, Stack Overflow, Twitter, and even print publications. Is that so much to ask for? 

Welcome aboard!

Luckily for us, we found the perfect person for the job. Paid media marketing leader Patrick Brady has joined Firebrand with over a decade of advertising experience. Coming from a diverse agency background, Patrick has helped crush marketing goals for a wide variety of clients, including industry-leading Fortune 500 enterprises like Hewlett Packard and Bosch Group. 

With a passion for results, Patrick has played an active role in reinvigorating mature legacy accounts, while also directly onboarding and guiding new advertisers through the digital marketing space. He’s already helping us roll out Google Data Studio reporting, utilize new ad platforms, and uplevel our processes. 

Firebrand also welcomes digital marketing specialist Arman Khayyat, an SEO/SEM expert with impressive experience in SEO content creation, on-page and technical SEO. A big part of our unique value is that our digital marketing team are not only experts in their practice, but also in B2B tech – and Arman is no exception with his background in SaaS. With previous roles including as a marketing and data analytics specialist at global Amazon ad agency Pirawna, and digital marketing manager at developerDB and LifeSaver Mobile, he brings his expertise in paid media, data analytics, automation with scripting, and data visualization with various BI platforms. Arman’s highly technical background, fresh eyes, and attention to detail are just what we need to help support our paid media services expansion and help our clients stand out in a noisy digital environment.

Welcome aboard, Patrick and Arman! It’s great to have your creativity and expertise on deck.

About the Author

Morgan McLintic is the founder of Firebrand. With over 25 years’ experience in the tech sector, he advises clients about their marketing and PR strategy. Prior to Firebrand, he was the founder of digital communications agency, LEWIS in the US, growing it to 250 staff and $35m revenue.