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How to Rank in AI Overviews: 5 Tactics to Boost Your Visibility

How to Rank in AI Overviews: 5 Tactics to Boost Your Visibility

by Arman Khayyat | Oct 1, 2025 | Blog, Business, Digital Marketing, Marketing, SEO

Google AI Overviews (AIOs) are now becoming more widely deployed and understood as a key pillar in AI search. First introduced in the rollout of Search Generative Experience (SGE), AIOs were initially tested out in primary search results in March 2024. Originally...
Firebrand Turns 9: Welcome to the AI Era of  PR and Marketing

Firebrand Turns 9: Welcome to the AI Era of PR and Marketing

by Morgan McLintic | Sep 23, 2025 | Blog, Business, Digital Marketing, Marketing, PR

Every year, I write a post celebrating the anniversary of our PR and growth marketing agency Firebrand. It’s an opportunity to mark a milestone, review the past 12 months, thank clients and the team. I might call out a few highlights, like our new GEO service or the...
Random Acts of Content Kill Pipeline (Especially in the AI Era!)

Random Acts of Content Kill Pipeline (Especially in the AI Era!)

by Nicole Pytel | Sep 17, 2025 | Blog, Business, Content, Digital Marketing, Marketing

Most B2B content strategies are dead on arrival. Not because the team isn’t trying, but because they’re still chasing a funnel that no longer exists. Today’s buyers don’t follow linear paths. They search, ghost, lurk, and shortlist without talking to your sales...
How To Measure Brand Awareness in B2B: From Abstract Concept to Measurable Metrics

How To Measure Brand Awareness in B2B: From Abstract Concept to Measurable Metrics

by Alastair Nee | Sep 9, 2025 | Blog, Digital Marketing, Marketing

Brand awareness has always been the unsung hero of marketing, but with buyers scrolling through new search result experiences and AI-generated answers, zero-click behavior is turning quality impressions at scale into gold. At the same time, erosion of brand trust,...
How to Align PR and GEO for Maximum AI Visibility

How to Align PR and GEO for Maximum AI Visibility

by Morgan McLintic | Sep 3, 2025 | Blog, Digital Marketing, Marketing, PR

AI search is multiplying the impact of PR programs. 89% of LLM citations come from earned sources, including 27% from journalistic outlets. This recent survey by Muck Rack has been excitedly received by PR teams. Not only does media coverage drive brand awareness, but...
GEO and SEO Success: The Importance of FAQs on Your Website

GEO and SEO Success: The Importance of FAQs on Your Website

by Yasaman Sadeghi | Aug 26, 2025 | Blog, Digital Marketing, Marketing

Think of FAQs as the Swiss Army knife of your product pages — small, unassuming, but absurdly useful. Not only do they answer customer questions before they even have to click Contact Us, they also make search engines and generative AI tools think, “Ah, this site...
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Latest posts

How to Rank in AI Overviews: 5 Tactics to Boost Your Visibility

Oct 1, 2025

Google AI Overviews (AIOs) are now becoming more widely deployed and understood as a key pillar in AI search. First introduced in the rollout of Search Generative Experience (SGE), AIOs were initially tested out in primary search results in March 2024. Originally...

Firebrand Turns 9: Welcome to the AI Era of PR and Marketing

Sep 23, 2025

Every year, I write a post celebrating the anniversary of our PR and growth marketing agency Firebrand. It’s an opportunity to mark a milestone, review the past 12 months, thank clients and the team. I might call out a few highlights, like our new GEO service or the...

Random Acts of Content Kill Pipeline (Especially in the AI Era!)

Sep 17, 2025

Most B2B content strategies are dead on arrival. Not because the team isn’t trying, but because they’re still chasing a funnel that no longer exists. Today's buyers don’t follow linear paths. They search, ghost, lurk, and shortlist without talking to your sales team....

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