Account-Based Advertising on a Startup Budget

by Alastair Nee | Nov 12, 2024 | Blog, Business, Digital Marketing, Marketing

Originally published on 09/12/2024Updated on 11/12/2024 to include details on ABM reporting In case you didn’t notice, we are in the midst of a seismic shift in strategy for how digital advertising for B2B companies is conducted. I am, of course, referring to...

The Quick & Reliable Way to Pass UTM Parameters to Next Page

by Alastair Nee | Jul 17, 2024 | Blog, Content, Digital Marketing, Marketing, PPC

UTM parameters (Urchin Tracking Module parameters) are an essential and beloved tool in any digital marketer’s belt. These little tags added to the end of URLs – for inbound links, not internal website links – are used for tracking and analyzing the...

SEO in Transition: Embracing Google’s AI Overviews and Search Generative Experience

by Alastair Nee | May 29, 2024 | Blog, Digital Marketing, Marketing, SEO

In a move long-dreaded by SEO professionals, Google Search Generative Experience (SGE) is moving out of its experimental phase in Search Labs and entering the public domain with the rollout of AI Overviews. While these innovative AI-generated summaries are set to...

Trials and Triumphs: 10 Common B2B Startup Marketing Challenges

by Alastair Nee | Mar 6, 2024 | Blog, Digital Marketing, Marketing

Contents Naming Your B2B Startup Discovering Product Market Fit Establishing Future-Proofed MarTech Building a Dream Team Content Creation and Strategy Generating Awareness and Jumpstarting Pipeline Capturing and Nurturing Leads Sustaining Pipeline with SEO...

How to Set Up GA4 Conversion Tracking Using Google Tag Manager: A Step-by-Step Guide

by Alastair Nee | Jan 10, 2024 | Blog, Digital Marketing, Marketing, PPC

For better or worse Google Analytics 4 (GA4) has fully rolled out, replacing the beloved Universal Analytics (UA / GA3) promising enhanced insights and a more user-centric approach. One vital aspect that has left many scratching their heads, however, is the seemingly...