Zero-Click Marketing: 5 Winning Tactics When Nobody Clicks

by Alastair Nee | Feb 18, 2026 | Blog, Digital Marketing, Marketing

The click is dying. And if you’re a marketer, that likely brings a wave of anxiety.  For decades, the click was our north star, proof that our content worked, our messaging resonated, our strategy succeeded. We obsessed over click-through rates, celebrated...

It’s Go Time for GEO

by Morgan McLintic | Feb 11, 2026 | Blog, Business, Digital Marketing, Marketing, PR

We’re nearing a tipping point in AI Search from initial experimentation to robust implementation, and it’s time for savvy tech marketers to take note.  I’ll admit to self-interest here since Firebrand sells Generative Engine Optimization services to get brands noticed...

A Website Refresh Isn’t a Redesign: 5 Ways Brands Evolve Without Starting Over

by Meghan Jordan | Jan 28, 2026 | Blog, Content, Design, Digital Marketing, Marketing

At some point, every brand hits the same website moment. Nothing is broken. The content is still accurate. The site still works. It just doesn’t feel like you anymore. That’s usually when teams start talking about a redesign. But more often than not, starting over...

Differences Between SEO and GEO Content Creation You Must Know in 2026

by Arman Khayyat | Jan 21, 2026 | Blog, Digital Marketing, Marketing

As we kick off 2026 in this new age of Search, digital content creation is no longer a tale of one strategy to rule them all. The traditional playbook of Search Engine Optimization (SEO) has driven discoverability for decades, prioritizing keyword relevance,...

AI Visibility Report: How Does Your Brand Stack Up in AI Search Results?

by Alastair Nee | Jan 14, 2026 | Blog, Digital Marketing, Marketing

The search landscape is undergoing the biggest shakeup since the advent of Google Search. While marketers have spent decades optimizing for Google, a quieter revolution has been taking place: AI platforms like Claude, Perplexity, ChatGPT, and Gemini are rapidly...