by Morgan McLintic | May 13, 2026 | AI Tools, Blog, Business, Digital Marketing, GEO, Marketing, PR
Your demand gen problem is an awareness problem. If you’re running an AI company and your pipeline is sluggish, the instinct is to throw more resources at the bottom of the funnel. More SDRs. More ads. Another gated whitepaper. The data points to a different...
by Patrick Brady | May 6, 2026 | Blog, Digital Marketing, Marketing, PPC
If you’re running Google Ads for a B2B company chances are your Google Ads rep has been proselytizing the virtues of Offline Conversion Tracking, likely paired with a switch toward value-based bidding (eg Max Conversion Value or tROAS). It’s one of...
by Arman Khayyat | Apr 15, 2026 | AI Tools, Blog, Digital Marketing, GEO, Marketing, SEO
Today’s modern B2B buyers are increasingly starting outside of brand-controlled channels. As AI search experiences like Google AI Overviews and LLM-powered platforms become more widely adopted, buyers are able to gather information, compare vendors, and form initial...
by Patrick Brady | Apr 8, 2026 | Blog, Digital Marketing, Marketing, PPC
After getting caught flat-footed by ChatGPT and others, Google closed the AI gap in 2025 and has now turned its attention to commercializing its LLM products and tools. While some of these capabilities have existed in other platforms and partner solutions, Google Ads...
by Shane Jordan | Apr 1, 2026 | Blog, Digital Marketing, Marketing
Most GEO strategies don’t fail because of bad content. They fail because everything is happening in isolation. The SEO team is focused on rankings. The content team is publishing blog posts without thinking of keywords. PR is chasing coverage without understanding...
