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Bringing Developer Marketing Costs Down Using Tactics That Don’t Rhyme with Shmenerative AI

Bringing Developer Marketing Costs Down Using Tactics That Don’t Rhyme with Shmenerative AI

by Friends of Firebrand | Aug 28, 2023 | AI Tools, Blog, Friends of Firebrand, Marketing, Resources

Before I wander too far down the cost savings rabbit hole, I think it’s important to address the elephant in the room. And, in 2023, the elephant in every room is always generative AI. Could you save money in a content program using generative AI? Sure. You could also...
Firebrand Labs Report: Putting ChatGPT for SEO Metadata to the Test

Firebrand Labs Report: Putting ChatGPT for SEO Metadata to the Test

by Arman Khayyat | Aug 11, 2023 | AI Tools, Blog, Firebrand Labs, Marketing, SEO

Since ChatGPT’s explosion of growth starting in 2022, it has become the go-to free tool for generative AI across many industries — with digital marketing being one the most widely adopted. Within digital marketing, the use of ChatGPT for SEO has grown tremendously and...
Firebrand Labs Report: 12 Ways Generative AI Tools Can Help Public Relations Professionals

Firebrand Labs Report: 12 Ways Generative AI Tools Can Help Public Relations Professionals

by Ian Lipner | May 10, 2023 | AI Tools, Content, Firebrand Labs, PR

Public relations professionals have always been on the front lines of content creation, especially in a world where the news cycle is faster than ever. Going faster is in our DNA, and there’s a new fast lane thanks to the introduction of generative AI tools like...
Firebrand Labs Report: Putting ChatGPT Copy to the Email Marketing Test

Firebrand Labs Report: Putting ChatGPT Copy to the Email Marketing Test

by Nicole Pytel | Mar 15, 2023 | AI Tools, Blog, Content, Firebrand Labs, Resources

My mission was simple: Create copy with ChatGPT for an email blast to tell our subscribers about the new Firebrand Labs team. Since our team’s mission is to test generative AI tools and determine where they may fit best for our clients, it was the perfect time to take...
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Firebrand is the brand awareness agency for AI companies. We make AI firms visible, discoverable and memorable to prospects, investors, talent and partners.

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Latest posts

From Software to Services: How AI Agents Are Changing the Language of Tech PR

Apr 22, 2026

Language usually evolves slowly. But in the past few months, the language we use to describe and market technology has shifted so rapidly that it’s more revolution than evolution. And, as with most things these days, it’s all because of AI. I’m not just referring to...

The Modern B2B Buyer Journey in the Age of AI Search: Why Your Website Is No Longer Step One

Apr 15, 2026

Today’s modern B2B buyers are increasingly starting outside of brand-controlled channels. As AI search experiences like Google AI Overviews and LLM-powered platforms become more widely adopted, buyers are able to gather information, compare vendors, and form initial...

Google Ads AI Features Explained: What B2B Marketers Need to Know in 2026

Apr 8, 2026

After getting caught flat-footed by ChatGPT and others, Google closed the AI gap in 2025 and has now turned its attention to commercializing its LLM products and tools. While some of these capabilities have existed in other platforms and partner solutions, Google Ads...

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