by Morgan McLintic | Aug 23, 2022 | Blog, Content, Digital Marketing, Marketing
Gated vs ungated content is a surprisingly fiery debate. The ungated camp argues that ungated content casts a wider net, and offers the opportunity for wider distribution, creating more purchase opportunities. Some developers even feel content-gating is too...
by Alastair Nee | Aug 1, 2022 | Blog, Digital Marketing, PPC
Most savvy B2B marketers will agree that LinkedIn B2B lead generation is one of the most successful tools in their digital marketing kit. Just look at the data – 96% of B2B marketers used LinkedIn to distribute content and 80% of B2B marketers put paid media spend...
by Maura Lafferty | Jul 18, 2022 | Blog, Content, Digital Marketing, PR
Gretchen Rubin and Oracle recently teamed up on a study that highlights some curious facts: 91% percent of people globally prefer brands with humor, yet 95% of business leaders fear using humorous marketing in consumer interactions. The report also found that 45% of...
by Morgan McLintic | Jun 22, 2022 | Blog, Marketing, PR
Buckle up – it’s recession time again. It’s been a while. The last one we had was the Great Recession, which in the U.S. was from December 2007 to about June 2009. If you started working after that, in the last 13 years, this is your first. We’ve had a pretty...
by Morgan McLintic | Feb 15, 2022 | Blog, Content, PR
2021 was a big year for Firebrand. We grew our team (to 20), our client roster (with 11 stellar startups), our services (added creative services, talent marketing) and our revenues (up 75 percent). And we grew as professionals: we perfected the art of the funding...
by Morgan McLintic | Dec 21, 2021 | Blog, Design, Digital Marketing
One of the most essential elements in the digital marketing sphere is graphic design. It’s at the heart of attracting, engaging, and moving prospects through the buyer journey. Great design assists marketers in representing the brand, helps customers’ decision-making...
by Alastair Nee | Nov 5, 2021 | Blog, Digital Marketing, PPC
Between competing with established vendors and standing out against the throngs of noisy competitors, it can be hard for B2B startups to even show up on a potential customer’s radar, let alone make a conversion. Gone are the days when a really great product could sell...
by Lucy Allen | Oct 15, 2021 | Blog, Business, Digital Marketing, PR
If you want to excel at startup marketing, you must have deep domain expertise. Knowing exactly what messages will resonate, which channels are influential, and where the potential landmines are hidden, is crucial if you want to be both efficient and effective. So...
by Morgan McLintic | Sep 20, 2021 | Blog, Digital Marketing, Marketing, PR
Firebrand is five. It has been our best year. We grew fast, driven by the increase in startup funding. We’ve been in the right place at an extraordinary time. Big deals The unprecedented level of funding has defined this year. We’ve announced 18 deals, many of our...
by Morgan McLintic | Sep 16, 2021 | Blog, Digital Marketing
Paid media is a critical component to growing brand awareness fast. With cross-channel marketing blurring the lines between paid, earned, and owned media, there are more opportunities than ever for digital advertising to serve as the engine room that powers your brand...
