by Maura Lafferty | Feb 28, 2023 | Blog, Content, Marketing, PR
Podcasting is changing rapidly. Whether it’s new podcasts sponsored by influencers or brands who want to boost their digital presence, or podcasts that are retired because they’re not driving results, there are as many ongoing changes to this landscape as there are...
by Morgan McLintic | Feb 23, 2023 | AI Tools, Blog, Content, Firebrand Labs, Marketing
It’s an exciting time to be a marketer. Generative AI has the potential to impact the way organizations market themselves and how those campaigns are developed to a degree few of us have seen. This shift in the use of AI is potentially greater than the changes that...
by Nicole Pytel | Feb 15, 2023 | Blog, Content, Marketing, PR
To say the B2B buying process is complicated is an understatement. If you’re selling a complex B2B solution, you need to cater to six to 10 decision-makers, each of whom is armed with four to five pieces of information they’ve gathered. And that doesn’t even include...
by Lucy Allen | Jan 31, 2023 | Blog, Content, Marketing, PR
There has never been a more exciting time to be in content marketing. For starters, content is playing an increasingly dominant role in the B2B buying process. Per Gartner, only 17% of the buying process is spent meeting with suppliers – which means that 83% is...
by Morgan McLintic | Jan 26, 2023 | Blog, Content, Marketing, PR
So many podcasts, so little time, even at 1.5x. Which one should you listen to next? Time to change up that feed for 2023. We asked the team here at Firebrand what they are listening to and why. Modern Startup Marketing with Anna FurmanovWhy – you had us at...
by Alastair Nee | Jan 12, 2023 | Blog, Digital Marketing, Marketing, PPC, SEO
Startups are always looking for cost-effective ways to scale sales, and with VC funding slowing down for many sectors, marketing budgets are often under scrutiny. However, generating demand for your proposition is essential for awareness, adoption, and sales – and...
by Patrick Brady | Jan 7, 2023 | Blog, Digital Marketing, Marketing, PPC, SEO
Whether the economic fundamentals are falling apart, the Fed is trying to fix a supply chain through demand, or corporate America just feels like the vibes are off, the results are the same – your marketing budget is likely getting cut and performance is going under...
by Morgan McLintic | Dec 16, 2022 | Blog, Content, Marketing, PR
It’s planning season, whether your year-end is based on the calendar or offset for a Feb 1 start like many startups. Budget-wise, we’re seeing some caution or minor trimming, but general confidence about 2023. The difference is mainly predicated on the need to raise...
by Lucy Allen | Dec 14, 2022 | Blog, Content, Marketing, PR
According to Gartner, 75% of B2B buyers consult three or more pieces of customer advocacy content before making a purchasing decision. To most marketers, those three pieces of content may as well be three Olympic gold medals: the hard-won, highly-celebrated outcome...
by Maura Lafferty | Nov 15, 2022 | Blog, Content, Marketing, PR
Search engines and the web are the most convenient and common starting point for journalists reporting on your company’s business trends in 2022. According to the MuckRack State of Journalism for 2022, 57% of journalists get their news from online newspapers or...
