by Firebrand Team | Aug 27, 2019 | Blog, Digital Marketing
What is a media mix and marketing mix? Media mix and marketing mix refer to the ratio between marketing channels, budget, and results across the universe of marketing activity. Media mix and marketing mix analysis are decision-making tools which: Help marketers...
by Firebrand Team | Aug 13, 2019 | Blog, Digital Marketing
Efficiency in marketing is essential for startups. This is why understanding customer acquisition cost (CAC), also called cost per acquisition (CPA), and its calculation is so important. What is CAC? Customer acquisition cost is the amount it costs to acquire a new...
by Morgan McLintic | Jul 18, 2019 | Blog, Content, PR
Every startup needs to develop messaging. It’s a process which the company will go through several times during its growth trajectory. For many, it may conjure images of introspective meetings searching for the ‘mot juste’. In others, the process reveals distinct...
by Joel Engardio | Jun 27, 2019 | Blog, Content, Marketing, PR, Resources
If you’re a Lady Gaga fan and enjoyed her Oscar-nominated performance in last year’s hit movie A Star Is Born, you probably didn’t mind — or even know — that Barbra Streisand played the same role in 1976. As did Judy Garland in 1954 and Janet Gaynor in 1937. Pretty...
by Theresa Carper | Jun 6, 2019 | Blog, Content, Digital Marketing, Resources
While there’s a thousand different ways to do SEO, the strategy around building content anchors and content clusters has lately garnered a lot of buzz. Content clusters and content anchors, which are also called “pillar pages,” refer to a content-centric SEO...
by Morgan McLintic | May 7, 2019 | Blog, Content, Digital Marketing, Marketing, PR
Startup marketing is a contact sport. If you make a good play, you can be sure your competitors will copy it. Just as you’ll be watching what they do and improving their best moves. Some companies are blatant about it — literally mimicking positioning, copying your...
by Maura Lafferty | Apr 26, 2019 | Blog, PR, Resources
Every startup wants to make news. But how much should you expect from a corporate update, product launch or even your funding round? You want to be ambitious with your media goals but also have realistic expectations about media coverage. But how? There are lots of...
by Firebrand Team | Apr 18, 2019 | Blog, Digital Marketing, Marketing, Resources
Remarketing typically includes display remarketing, dynamic banner remarketing, video remarketing, and social media remarketing. It’s a go-to approach in the paid media digital marketing world. But doing remarketing correctly requires thought, strategy and execution...
by Joel Engardio | Jan 11, 2019 | Blog, Content, Digital Marketing, PR, Resources
The great American novelist and humorist Mark Twain lived before the advent of blogs, but his view on writing length still resonates today: “I didn’t have time to write a short letter,” he famously said. “So I wrote a long one instead.” Writing succinctly takes...
by Firebrand Team | Jan 9, 2019 | Blog, Digital Marketing, Marketing
If reading long blog posts online isn’t your thing, this entire post can be downloaded as a formatted pdf. What Is Marketing Attribution? In the context of digital marketing, marketing attribution is a math problem for assigning recognition of an outcome to an...
