by Alastair Nee | Jan 10, 2024 | Blog, Digital Marketing, Marketing, PPC
For better or worse Google Analytics 4 (GA4) has fully rolled out, replacing the beloved Universal Analytics (UA / GA3) promising enhanced insights and a more user-centric approach. One vital aspect that has left many scratching their heads, however, is the seemingly...
by Kristina Leal and Theresa Carper | Jan 2, 2024 | Blog, Business, Digital Marketing, Marketing, PR
Welcome to the Firebrand Tech & Media Culture Awards 2023, where we’re taking a break from writing useful content to reflect on the chaos and trends that defined our little corner of the universe. To be clear, this isn’t exactly a year-end round-up (this is much...
by Bridget Weingart | Nov 28, 2023 | Blog, Digital Marketing, Marketing, Social
How often does your startup Tweet? (Or is it X now?) When’s the last time your startup gave more than a passing thought to LinkedIn? After all, the whole world is active on social media (well, 4.2 billion of us anyways). Are you missing out on brand awareness,...
by Patrick Brady | Nov 21, 2023 | Blog, Business, Digital Marketing, Marketing
Whether you’ve launched a new marketing program or have inherited a legacy account passed down from marketer to marketer, an audit can be invaluable to ensure you are maximizing both your team’s budget and time. While a paid media audit is not a substitute for a...
by Morgan McLintic | Nov 15, 2023 | Blog, Business, Digital Marketing, Marketing, PR
It’s predictions time. Be warned, we underestimated the hype around GenAI last year. In fact, I called it a ‘non-factor’ alongside the metaverse when it comes to marketing. As a figleaf of defense, we got the substance correct: “AI copywriters might provide a path to...
by Alastair Nee | Oct 3, 2023 | Blog, Digital Marketing, Marketing, SEO
Your startup can’t cut through the noise without search engine optimization (SEO). But how do you know if your SEO game is strong? How do you pinpoint which elements are propelling you forward and which ones are holding you back? Enter the power of an SEO audit. ...
