by Friends of Firebrand | Jun 6, 2023 | Blog, Content, Friends of Firebrand, Marketing, Resources
US and UK, both English speaking markets, and both leading the way in tech innovation (if on different scales), right? If you think it can’t be too dissimilar when it comes to tech PR, you might want to read on. It can be really difficult for US companies to grasp the...
by Brianna Bruinsma | May 31, 2023 | Blog, Content, PR, Resources
Storytelling is a large part of public relations. Without a story to tell, there is no PR. Everyone has a story to tell in today’s news cycle, but here’s the biggest question: is it newsworthy? Reporters are inundated with pitches. In fact, data finds there are...
by Kristina Leal | May 16, 2023 | Blog, Content, PR, Resources
The “What I Eat in a Day” trend made the pop culture rounds for years, and it’s even more popular now with the rise of TikTok nutrition influencers. As a child of the ’90s, I always found the articles (now videos) fascinating — a little peek into celebrity culture and...
by Ian Lipner | May 10, 2023 | AI Tools, Content, Firebrand Labs, PR
Public relations professionals have always been on the front lines of content creation, especially in a world where the news cycle is faster than ever. Going faster is in our DNA, and there’s a new fast lane thanks to the introduction of generative AI tools like...
by Nicole Pytel | May 3, 2023 | AI Tools, Content, Marketing
Short can be powerful. Just ask Muggsy Bogues, who scored nearly 7,000 points during his 13 years in the NBA and led the 1986 U.S. National Team in steals and assists — despite being just 5’3”. Short content can make a similar impact. After all, it’s the short stuff...
by Josh Green | Apr 21, 2023 | AI Tools, Content, Firebrand Labs, Marketing
An ocean of ink has already been spilled about ChatGPT for marketing content on both sides — depending on who you’re talking to, it is either the second coming of the Internet or a technology parlor trick that will never acquire the humanity we need in a trusted...
