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Unlocking the Soul of Your Brand

Unlocking the Soul of Your Brand

by Friends of Firebrand | Jun 27, 2023 | Blog, Design, Friends of Firebrand, Marketing, Resources

Your brand is more than just a logo.  It’s the way your product or service comes to life for your user. And the visuals are a tool to communicate who you are and what you stand for. Sounds easy enough, but you’d be surprised how many companies pick a few pretty...
Tech scaleup entering the UK market? Here’s how to build profile (and how not to)

Tech scaleup entering the UK market? Here’s how to build profile (and how not to)

by Friends of Firebrand | Jun 6, 2023 | Blog, Content, Friends of Firebrand, Marketing, Resources

US and UK, both English speaking markets, and both leading the way in tech innovation (if on different scales), right? If you think it can’t be too dissimilar when it comes to tech PR, you might want to read on. It can be really difficult for US companies to grasp the...
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Latest posts

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The increased use of AI-based search is rapidly impacting how people discover and learn about brands online. Traditional SEO remains a foundational strategy for online discoverability, but search behavior is experiencing a rapid shift with users increasingly turning...

8 GEO and SEO Predictions for 2026: What B2B Marketers Need to Know Now

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If I had a functioning crystal ball, I'd probably be on a beach somewhere instead of writing about search marketing predictions. But since fortune-telling isn't a marketable skill (yet), let's talk about what we can actually see coming down the pipeline for GEO and...

Tech Marketing Predictions for 2026

Dec 3, 2025

It’s Predictions Season! Over the past few years, we’ve had a pretty good track record, and sparked some of our most popular podcast episodes. And spoiler alert, we got 85% of them right for 2025. Not bad. Let’s dive in for some tech marketing predictions for 2026: PR...

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