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13 Must-Read Books for Startup Marketers

13 Must-Read Books for Startup Marketers

by Ashley Przybyla | Apr 10, 2024 | Blog, Digital Marketing, FiredUp!, Marketing, PR, Resources

“Learning is the only thing the mind never exhausts, never fears, and never regrets.” – Leonardo da Vinci Just when you think you’ve mastered marketing, out comes a new theory, best practice, piece of advice, or philosophy to try. The best way to keep on top of...
7 Startup Marketing Tips from Industry Experts

7 Startup Marketing Tips from Industry Experts

by Ashley Przybyla | Mar 13, 2024 | Blog, Digital Marketing, FiredUp!, Marketing, PR

“Passion is all you need.” “You’re a startup. Everyone is your audience!” “Use ChatGPT for all your content to save time and money.” There’s a lot of bad advice for startup marketers out there. We’re on a mission to make sure you get the really good stuff. That’s part...
8 Tools Top Startup Marketers Can’t Do Their Jobs Without

8 Tools Top Startup Marketers Can’t Do Their Jobs Without

by Ashley Przybyla | Jan 29, 2024 | Blog, Digital Marketing, FiredUp!, Marketing, PR

Cavemen had rocks tied to sticks, the Mesopotamians had tools hand-forged from bronze, medieval knights had swords, Shakespeare had a quill pen, and we…well, we have just about everything else. And in a world dominated by digital, some of our tools are (almost) as...
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Firebrand is the brand awareness agency for AI companies. We make AI firms visible, discoverable and memorable to prospects, investors, talent and partners.

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Latest posts

Everything I Know About PR I Learned from Reality TV

May 27, 2026

Hear me out: reality TV shows can teach you a thing or two about effective PR strategy, and I’m not just talking crisis comms.  Reality TV is like a live PR lab. You’re watching real people, some of them minor celebrities in their own right, fighting to control the...

The Great GEO Debate: Is this just SEO or is it More?

May 20, 2026

There is a real argument happening across LinkedIn, Reddit, and inside marketing teams right now about whether Generative Engine Optimization is a distinct discipline or just SEO with a new name.   The practitioners who say GEO is mostly rebranded SEO are not wrong:...

Awareness Wins: Why Brand Is the #1 Growth Lever for AI Companies

May 13, 2026

Your demand gen problem is an awareness problem. If you're running an AI company and your pipeline is sluggish, the instinct is to throw more resources at the bottom of the funnel. More SDRs. More ads. Another gated whitepaper. The data points to a different problem,...

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