by Morgan McLintic | Jul 15, 2026 | AI Tools, Blog, Business, Digital Marketing, GEO, Marketing, PR
Your brand budget is usually the first thing that gets cut. Not because it doesn’t work, just because it’s harder to defend. Demand generation produces metrics almost immediately, whereas brand is hard to measure. The problem is that demand gen and brand should...
by Arman Khayyat | Jul 1, 2026 | AI Tools, Blog, Digital Marketing, GEO, Marketing, SEO
At some point in the last year, someone in leadership asked you a version of these questions: Are we showing up in ChatGPT? What does AI say about us? Are our competitors appearing more than we are? If it hasn’t happened yet, it will. AI visibility represents...
by Alastair Nee | Jun 10, 2026 | Blog, Digital Marketing, GEO, Marketing, SEO
Schema markup has been around since 2011, calmly doing its job in the background while most marketers focused on keywords, backlinks, and content. It never really had its moment in the spotlight. That might finally be changing. What is Schema Markup? So, what...
by Alastair Nee | Jun 3, 2026 | Blog, Digital Marketing, Marketing, PPC
The B2B buyer’s shortlist is set before your sales team even knows a deal exists. Buyers arrive with four or five names already in mind, and they buy from that list 95% of the time. Meanwhile, AI search tools are drafting those shortlists before any human...
by Theresa Carper | May 27, 2026 | Blog, Marketing, PR
Hear me out: reality TV shows can teach you a thing or two about effective PR strategy, and I’m not just talking crisis comms. Reality TV is like a live PR lab. You’re watching real people, some of them minor celebrities in their own right, fighting to control the...
