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AI Press Release Optimization: GEO Strategy Best Practices

AI Press Release Optimization: GEO Strategy Best Practices

by Lucy Allen | Jul 30, 2025 | Blog, Business, Content, Digital Marketing, Marketing

Updated on 01/13/2026Every few years, someone proclaims that the press release is dead (and then goes on to argue that it isn’t actually dead, it’s just evolving…) Well, it’s that time again folks. This time around, we’re looking at how press releases are changing in...
What to Ask (and Not Ask) Your Potential PR Agency If You’re Looking to Unlock Better Media Coverage

What to Ask (and Not Ask) Your Potential PR Agency If You’re Looking to Unlock Better Media Coverage

by Lucy Allen | Jul 16, 2025 | Blog, Business, Content, Digital Marketing, Marketing

Updated on 01/13/2026“Can you get us into the Wall Street Journal?” As a PR agency, we get this question (or one very much like it) from prospects fairly often. The answer is usually “maaaaybe, it depends….” It depends on a whole host of factors. Who you are. What...
Startup Marketing Predictions for 2025

Startup Marketing Predictions for 2025

by Morgan McLintic | Nov 20, 2024 | Blog, Business, Marketing, PR

It’s that time of year again, folks — predictions season! A time when good people make bad guesses about trends, after a year of struggling to say what day it is tomorrow. Undeterred, here are mine together with a reckoning about last year — which actually are 75%...
Firebrand is Gold Winner for B2B PR Campaign of the Year in The Drum Awards

Firebrand is Gold Winner for B2B PR Campaign of the Year in The Drum Awards

by Morgan McLintic | Nov 19, 2024 | Blog, Business, Marketing, PR

There are many PR awards these days, but one of the most prestigious comes from marketing and media organization The Drum. It is judged by top brands and agencies with a focus on creative campaigns that deliver tangible results. It’s hotly contested. We were thrilled...
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Latest posts

The 4 Pillars of Comprehensive GEO: Why Your Strategy Needs to Work as One

Apr 1, 2026

Most GEO strategies don’t fail because of bad content. They fail because everything is happening in isolation. The SEO team is focused on rankings. The content team is publishing blog posts without thinking of keywords. PR is chasing coverage without understanding...

How to Use Competitor Comparison Pages to Dominate SEO and GEO

Mar 25, 2026

If you're a B2B tech or AI company trying to beat your competition in the war of awareness across traditional organic search and AI search, there's a category of content you almost certainly need more of, and probably don't have enough of yet…competitor comparison...

Technical GEO: Key Signals That Influence AI Search Visibility

Mar 18, 2026

AI search is becoming a more and more central part of how users discover and consume information online. Google AI Overviews and LLM-powered search platforms increasingly synthesize answers from web content rather than simply retrieving info from their training...

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