by Nicole Pytel | Mar 15, 2023 | AI Tools, Blog, Content, Firebrand Labs, Resources
My mission was simple: Create copy with ChatGPT for an email blast to tell our subscribers about the new Firebrand Labs team. Since our team’s mission is to test generative AI tools and determine where they may fit best for our clients, it was the perfect time to take...
by Morgan McLintic | Mar 13, 2023 | Blog, Business, Digital Marketing, Marketing
Growing revenue is hard, especially for B2B startups that don’t have the brand awareness of industry giants. And it’s only getting harder as buyer committees get larger and budgets are condensed. Reaching your goals means marketing smarter — and part of being smarter...
by Maura Lafferty | Feb 28, 2023 | Blog, Content, Marketing, PR
Podcasting is changing rapidly. Whether it’s new podcasts sponsored by influencers or brands who want to boost their digital presence, or podcasts that are retired because they’re not driving results, there are as many ongoing changes to this landscape as there are...
by Morgan McLintic | Feb 23, 2023 | AI Tools, Blog, Content, Firebrand Labs, Marketing
It’s an exciting time to be a marketer. Generative AI has the potential to impact the way organizations market themselves and how those campaigns are developed to a degree few of us have seen. This shift in the use of AI is potentially greater than the changes that...
by Nicole Pytel | Feb 15, 2023 | Blog, Content, Marketing, PR
To say the B2B buying process is complicated is an understatement. If you’re selling a complex B2B solution, you need to cater to six to 10 decision-makers, each of whom is armed with four to five pieces of information they’ve gathered. And that doesn’t even include...
by Lucy Allen | Jan 31, 2023 | Blog, Content, Marketing, PR
There has never been a more exciting time to be in content marketing. For starters, content is playing an increasingly dominant role in the B2B buying process. Per Gartner, only 17% of the buying process is spent meeting with suppliers – which means that 83% is...
by Morgan McLintic | Jan 26, 2023 | Blog, Content, Marketing, PR
So many podcasts, so little time, even at 1.5x. Which one should you listen to next? Time to change up that feed for 2023. We asked the team here at Firebrand what they are listening to and why. Modern Startup Marketing with Anna FurmanovWhy – you had us at...
by Alastair Nee | Jan 12, 2023 | Blog, Digital Marketing, Marketing, PPC, SEO
Startups are always looking for cost-effective ways to scale sales, and with VC funding slowing down for many sectors, marketing budgets are often under scrutiny. However, generating demand for your proposition is essential for awareness, adoption, and sales – and...
by Patrick Brady | Jan 7, 2023 | Blog, Digital Marketing, Marketing, PPC, SEO
Whether the economic fundamentals are falling apart, the Fed is trying to fix a supply chain through demand, or corporate America just feels like the vibes are off, the results are the same – your marketing budget is likely getting cut and performance is going under...
by Morgan McLintic | Dec 16, 2022 | Blog, Content, Marketing, PR
It’s planning season, whether your year-end is based on the calendar or offset for a Feb 1 start like many startups. Budget-wise, we’re seeing some caution or minor trimming, but general confidence about 2023. The difference is mainly predicated on the need to raise...
