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Firebrand Labs Report: Putting ChatGPT Copy to the Email Marketing Test

Firebrand Labs Report: Putting ChatGPT Copy to the Email Marketing Test

by Nicole Pytel | Mar 15, 2023 | AI Tools, Blog, Content, Firebrand Labs, Resources

My mission was simple: Create copy with ChatGPT for an email blast to tell our subscribers about the new Firebrand Labs team. Since our team’s mission is to test generative AI tools and determine where they may fit best for our clients, it was the perfect time to take...
Five Content Assets Every Startup Needs

Five Content Assets Every Startup Needs

by Lucy Allen | Jul 15, 2020 | Blog, Content, Digital Marketing, Resources

Content is the fuel of every marketing campaign. You know that already. But creating content can be time-consuming and, for resource-strapped startups, that’s a problem. You don’t have an infinite capacity to create content, so what should you do?  Through...
Seven Tips for a Successful First Webinar

Seven Tips for a Successful First Webinar

by Morgan McLintic | Jun 26, 2020 | Blog, Digital Marketing, Marketing, Resources

In-person events have been canceled leaving startups with holes in their lead funnel. While there are many virtual events being organized, a common approach to fill the void is to organize a webinar. Ideally, you’d create a regular series of webinars that will...
Holistic White Hat SEO Explained

Holistic White Hat SEO Explained

by Alastair Nee | Oct 3, 2019 | Blog, Digital Marketing, Marketing, Resources, SEO

There are countless strategies and techniques that marketing departments, startups and agencies have in their SEO toolkits but not all are equally effective or ethical. Implementing long-term, modern SEO techniques that comply with search engine rules and policies and...
Best Practices for Repurposing Content

Best Practices for Repurposing Content

by Joel Engardio | Jun 27, 2019 | Blog, Content, Marketing, PR, Resources

If you’re a Lady Gaga fan and enjoyed her Oscar-nominated performance in last year’s hit movie A Star Is Born, you probably didn’t mind — or even know — that Barbra Streisand played the same role in 1976. As did Judy Garland in 1954 and Janet Gaynor in 1937. Pretty...
How to use content anchors and content clusters to improve your SEO

How to use content anchors and content clusters to improve your SEO

by Theresa Carper | Jun 6, 2019 | Blog, Content, Digital Marketing, Resources

While there’s a thousand different ways to do SEO, the strategy around building content anchors and content clusters has lately garnered a lot of buzz. Content clusters and content anchors, which are also called “pillar pages,” refer to a content-centric SEO...
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The AI era has ushered in a new set of marketing rules. B2B buyers aren’t just consuming content that your brand puts out. They’re also actively using AI tools to shape their research journeys. The hard part for you? These tools determine if and how your brand is...

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