by Arman Khayyat | Dec 18, 2024 | Blog, Business, Digital Marketing, Marketing, SEO
Keeping track of all the various tasks in SEO can be a challenge, and there’s a critical one marketers commonly overlook: canonicalization in SEO. Canonicalization can have major impacts on your website, so let’s dive into the fundamentals and best practices for...
by Shane Jordan | Dec 11, 2024 | Blog, Business, Digital Marketing, Marketing, PPC, SEO
Search Engine Optimization (SEO) and Pay-Per-Click (PPC) or Paid Media advertising are essential tools for businesses to increase online visibility, attract and engage target audiences, and ultimately drive conversions. When combined effectively, SEO and PPC marketing...
by Morgan McLintic | Dec 4, 2024 | Blog, Business, Digital Marketing, Marketing, PR
Startups work with agencies to solve problems. The challenge is that most problems are not narrowly contained to one marketing discipline, whereas agencies tend to be single-threaded — like a PR firm, an SEO shop or a PPC agency. This means startups must coordinate...
by Morgan McLintic | Nov 20, 2024 | Blog, Business, Marketing, PR
It’s that time of year again, folks — predictions season! A time when good people make bad guesses about trends, after a year of struggling to say what day it is tomorrow. Undeterred, here are mine together with a reckoning about last year — which actually are 75%...
by Morgan McLintic | Nov 19, 2024 | Blog, Business, Marketing, PR
There are many PR awards these days, but one of the most prestigious comes from marketing and media organization The Drum. It is judged by top brands and agencies with a focus on creative campaigns that deliver tangible results. It’s hotly contested. We were thrilled...
by Alastair Nee | Nov 12, 2024 | Blog, Business, Digital Marketing, Marketing
Originally published on 09/12/2024Updated on 11/12/2024 to include details on ABM reporting In case you didn’t notice, we are in the midst of a seismic shift in strategy for how digital advertising for B2B companies is conducted. I am, of course, referring to...
