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Firebrand Labs Report: How to Use ChatGPT for SEO Keyword Research

Firebrand Labs Report: How to Use ChatGPT for SEO Keyword Research

by Arman Khayyat | Mar 27, 2024 | Blog, Digital Marketing, Firebrand Labs, Marketing, SEO

The use cases for ChatGPT in B2B Tech seem to continuously grow, and in digital marketing, the use of ChatGPT in SEO disciplines such as metadata, content creation, and much more has grown tremendously. Our Firebrand Labs team’s mission is to test generative AI tools...
Firebrand Labs Report: Putting ChatGPT for SEO Metadata to the Test

Firebrand Labs Report: Putting ChatGPT for SEO Metadata to the Test

by Arman Khayyat | Aug 11, 2023 | AI Tools, Blog, Firebrand Labs, Marketing, SEO

Since ChatGPT’s explosion of growth starting in 2022, it has become the go-to free tool for generative AI across many industries — with digital marketing being one the most widely adopted. Within digital marketing, the use of ChatGPT for SEO has grown tremendously and...
Firebrand Labs Report: 12 Ways Generative AI Tools Can Help Public Relations Professionals

Firebrand Labs Report: 12 Ways Generative AI Tools Can Help Public Relations Professionals

by Ian Lipner | May 10, 2023 | AI Tools, Content, Firebrand Labs, PR

Public relations professionals have always been on the front lines of content creation, especially in a world where the news cycle is faster than ever. Going faster is in our DNA, and there’s a new fast lane thanks to the introduction of generative AI tools like...
Firebrand Labs Report: Why ChatGPT Can’t Replace Your Top Writer Yet

Firebrand Labs Report: Why ChatGPT Can’t Replace Your Top Writer Yet

by Josh Green | Apr 21, 2023 | AI Tools, Content, Firebrand Labs, Marketing

An ocean of ink has already been spilled about ChatGPT for marketing content on both sides — depending on who you’re talking to, it is either the second coming of the Internet or a technology parlor trick that will never acquire the humanity we need in a trusted...
Firebrand Labs Report: Putting ChatGPT Copy to the Email Marketing Test

Firebrand Labs Report: Putting ChatGPT Copy to the Email Marketing Test

by Nicole Pytel | Mar 15, 2023 | AI Tools, Blog, Content, Firebrand Labs, Resources

My mission was simple: Create copy with ChatGPT for an email blast to tell our subscribers about the new Firebrand Labs team. Since our team’s mission is to test generative AI tools and determine where they may fit best for our clients, it was the perfect time to take...
Introducing Firebrand Labs

Introducing Firebrand Labs

by Morgan McLintic | Feb 23, 2023 | AI Tools, Blog, Content, Firebrand Labs, Marketing

It’s an exciting time to be a marketer. Generative AI has the potential to impact the way organizations market themselves and how those campaigns are developed to a degree few of us have seen. This shift in the use of AI is potentially greater than the changes that...
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Latest posts

How to Rank in AI Overviews: 5 Tactics to Boost Your Visibility

Oct 1, 2025

Google AI Overviews (AIOs) are now becoming more widely deployed and understood as a key pillar in AI search. First introduced in the rollout of Search Generative Experience (SGE), AIOs were initially tested out in primary search results in March 2024. Originally...

Firebrand Turns 9: Welcome to the AI Era of PR and Marketing

Sep 23, 2025

Every year, I write a post celebrating the anniversary of our PR and growth marketing agency Firebrand. It’s an opportunity to mark a milestone, review the past 12 months, thank clients and the team. I might call out a few highlights, like our new GEO service or the...

Random Acts of Content Kill Pipeline (Especially in the AI Era!)

Sep 17, 2025

Most B2B content strategies are dead on arrival. Not because the team isn’t trying, but because they’re still chasing a funnel that no longer exists. Today's buyers don’t follow linear paths. They search, ghost, lurk, and shortlist without talking to your sales team....

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