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Firebrand Labs Report: How to Use ChatGPT for SEO Keyword Research

Firebrand Labs Report: How to Use ChatGPT for SEO Keyword Research

by Arman Khayyat | Mar 27, 2024 | Blog, Digital Marketing, Firebrand Labs, Marketing, SEO

The use cases for ChatGPT in B2B Tech seem to continuously grow, and in digital marketing, the use of ChatGPT in SEO disciplines such as metadata, content creation, and much more has grown tremendously. Our Firebrand Labs team’s mission is to test generative AI tools...
Firebrand Labs Report: Putting ChatGPT for SEO Metadata to the Test

Firebrand Labs Report: Putting ChatGPT for SEO Metadata to the Test

by Arman Khayyat | Aug 11, 2023 | AI Tools, Blog, Firebrand Labs, Marketing, SEO

Since ChatGPT’s explosion of growth starting in 2022, it has become the go-to free tool for generative AI across many industries — with digital marketing being one the most widely adopted. Within digital marketing, the use of ChatGPT for SEO has grown tremendously and...
Firebrand Labs Report: 12 Ways Generative AI Tools Can Help Public Relations Professionals

Firebrand Labs Report: 12 Ways Generative AI Tools Can Help Public Relations Professionals

by Ian Lipner | May 10, 2023 | AI Tools, Content, Firebrand Labs, PR

Public relations professionals have always been on the front lines of content creation, especially in a world where the news cycle is faster than ever. Going faster is in our DNA, and there’s a new fast lane thanks to the introduction of generative AI tools like...
Firebrand Labs Report: Why ChatGPT Can’t Replace Your Top Writer Yet

Firebrand Labs Report: Why ChatGPT Can’t Replace Your Top Writer Yet

by Josh Green | Apr 21, 2023 | AI Tools, Content, Firebrand Labs, Marketing

An ocean of ink has already been spilled about ChatGPT for marketing content on both sides — depending on who you’re talking to, it is either the second coming of the Internet or a technology parlor trick that will never acquire the humanity we need in a trusted...
Firebrand Labs Report: Putting ChatGPT Copy to the Email Marketing Test

Firebrand Labs Report: Putting ChatGPT Copy to the Email Marketing Test

by Nicole Pytel | Mar 15, 2023 | AI Tools, Blog, Content, Firebrand Labs, Resources

My mission was simple: Create copy with ChatGPT for an email blast to tell our subscribers about the new Firebrand Labs team. Since our team’s mission is to test generative AI tools and determine where they may fit best for our clients, it was the perfect time to take...
Introducing Firebrand Labs

Introducing Firebrand Labs

by Morgan McLintic | Feb 23, 2023 | AI Tools, Blog, Content, Firebrand Labs, Marketing

It’s an exciting time to be a marketer. Generative AI has the potential to impact the way organizations market themselves and how those campaigns are developed to a degree few of us have seen. This shift in the use of AI is potentially greater than the changes that...
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Latest posts

Organic Search Visibility: Why It’s the New North Star for B2B Search Marketers

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The last several months have been very volatile for the organic search world. Most marketers have noticed their organic search traffic slipping and are hearing tough questions from executives who think SEO strategy or performance is to blame. But the reality is bigger...

The Next Era of B2B Content Marketing: 6 Predictions for 2026

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2025 brought a flood of AI-generated blog posts, social posts, emails, website pages, and videos. Amid a surge of content for content’s sake, the gap between teams that simply create content and those that create impact has never been wider. As we look to 2026, the...

2026 PPC Trends: What’s Changing (and What to Do About It)

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It’s been two years since ChatGPT became open to the public, and one year since Google’s AI Overviews upended Search as we knew it. Next year is shaping up to be the moment when the rubber truly meets the road for PPC with creative direction, targeting, data...

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