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Millennials Matter in B2B – Here’s How to Market to Them Smarter

Millennials Matter in B2B – Here’s How to Market to Them Smarter

by Nicole Pytel | Jun 18, 2025 | Blog, Business, Content, Digital Marketing, Marketing

If you’re trying to get more out of your 2025 marketing strategy, you need a millennial cheat sheet. I’m a millennial myself — I remember when hearing “You’ve got mail!” felt like tech nirvana, and now I’m leading content and growth strategies for B2B tech...
How to Break the Cycle of Generic B2B Content Creation

How to Break the Cycle of Generic B2B Content Creation

by Andres Alonso | Jun 11, 2025 | Blog, Content, Marketing

There’s no shortage of B2B content. Your competitors are churning it out, creating immense pressure on you to not only keep up, but to publish content that proves you’re the market leader. But you face a major challenge: making it stand out. In a world full of endless...
Firebrand Wins 2025 Communicator Award for Integrated & Multi-Channel Business-to-Business Campaign

Firebrand Wins 2025 Communicator Award for Integrated & Multi-Channel Business-to-Business Campaign

by Alastair Nee | Jun 3, 2025 | Blog, Business, Digital Marketing, Marketing

The Communicator Awards has recognized Firebrand with an Award of Distinction in the Integrated & Multi-Channel Business to Business Campaign category for our work with VMware. This win celebrates a bold, integrated push to reposition VMware as the “trendsetters”...
5 Ways to Boost Brand Visibility in AI Search Results

5 Ways to Boost Brand Visibility in AI Search Results

by Shane Jordan | May 28, 2025 | AI Tools, Blog, Marketing, PR

SEO is rapidly evolving, and you’re likely fielding all kinds of questions from executives, investors, and other stakeholders about it. As AI transforms how people search, engage with information, and make buying decisions, it’s no longer enough to optimize just for...
The Purr-suit of Relevance: What Brands Need to Understand About Newsjacking

The Purr-suit of Relevance: What Brands Need to Understand About Newsjacking

by Mr Cuddles | May 21, 2025 | AI Tools, Blog, Marketing, PR

It can be chic to crash a party. As you might imagine, being a lion who roams the streets of San Francisco means I know a thing or two about showing up where I’m unexpected. You arrive, people look at you like, “how did he get in?” and you get to carry on, surrounded...
LinkedIn B2B Lead Generation Best Practices: A Quick Guide to Success

LinkedIn B2B Lead Generation Best Practices: A Quick Guide to Success

by Arman Khayyat | May 14, 2025 | Blog, Business, Digital Marketing, Marketing

LinkedIn is one of the most uniquely positioned platforms for B2B marketers when it comes to lead generation, combining scale, professional context, and targeting precision in a way no other ad platform does. As a network, LinkedIn has surpassed 1 billion users...
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Latest posts

How to Align PR and GEO for Maximum AI Visibility

Sep 3, 2025

AI search is multiplying the impact of PR programs. 89% of LLM citations come from earned sources, including 27% from journalistic outlets. This recent survey by Muck Rack has been excitedly received by PR teams. Not only does media coverage drive brand awareness, but...

GEO and SEO Success: The Importance of FAQs on Your Website

Aug 26, 2025

Think of FAQs as the Swiss Army knife of your product pages — small, unassuming, but absurdly useful. Not only do they answer customer questions before they even have to click Contact Us, they also make search engines and generative AI tools think, “Ah, this site...

Why Interactive Content Matters More Than Ever in the AI Era

Aug 20, 2025

The AI era has ushered in a new set of marketing rules. B2B buyers aren’t just consuming content that your brand puts out. They’re also actively using AI tools to shape their research journeys. The hard part for you? These tools determine if and how your brand is...

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