by Arman Khayyat | May 20, 2026 | AI Tools, Blog, Digital Marketing, GEO, Marketing, SEO
There is a real argument happening across LinkedIn, Reddit, and inside marketing teams right now about whether Generative Engine Optimization is a distinct discipline or just SEO with a new name. The practitioners who say GEO is mostly rebranded SEO are not wrong:...
by Morgan McLintic | May 13, 2026 | AI Tools, Blog, Business, Digital Marketing, GEO, Marketing, PR
Your demand gen problem is an awareness problem. If you’re running an AI company and your pipeline is sluggish, the instinct is to throw more resources at the bottom of the funnel. More SDRs. More ads. Another gated whitepaper. The data points to a different...
by Lucy Allen | Apr 22, 2026 | AI Tools, Blog, Marketing, PR
Language usually evolves slowly. But in the past few months, the language we use to describe and market technology has shifted so rapidly that it’s more revolution than evolution. And, as with most things these days, it’s all because of AI. I’m not just referring to...
by Arman Khayyat | Apr 15, 2026 | AI Tools, Blog, Digital Marketing, GEO, Marketing, SEO
Today’s modern B2B buyers are increasingly starting outside of brand-controlled channels. As AI search experiences like Google AI Overviews and LLM-powered platforms become more widely adopted, buyers are able to gather information, compare vendors, and form initial...
by Shane Jordan | Apr 1, 2026 | Blog, Digital Marketing, Marketing
Most GEO strategies don’t fail because of bad content. They fail because everything is happening in isolation. The SEO team is focused on rankings. The content team is publishing blog posts without thinking of keywords. PR is chasing coverage without understanding...
