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Understanding HTTP Status Codes in SEO

Understanding HTTP Status Codes in SEO

by Arman Khayyat | Mar 26, 2025 | Blog, Digital Marketing, Marketing, SEO

HTTP status codes (or HTTP response codes) are the “internet equivalent” of a conversation between your browser and the server. They communicate whether things between the two are functioning properly. In the realm of SEO, status codes are one of the most important...
Best Practices for Canonicalization in SEO: A Complete Guide

Best Practices for Canonicalization in SEO: A Complete Guide

by Arman Khayyat | Dec 18, 2024 | Blog, Business, Digital Marketing, Marketing, SEO

Keeping track of all the various tasks in SEO can be a challenge, and there’s a critical one marketers commonly overlook: canonicalization in SEO. Canonicalization can have major impacts on your website, so let’s dive into the fundamentals and best practices for...
Startup Marketing Predictions for 2025

Startup Marketing Predictions for 2025

by Morgan McLintic | Nov 20, 2024 | Blog, Business, Marketing, PR

It’s that time of year again, folks — predictions season! A time when good people make bad guesses about trends, after a year of struggling to say what day it is tomorrow. Undeterred, here are mine together with a reckoning about last year — which actually are 75%...
5 Tips Tech Marketers Need for Better Digital Accessibility

5 Tips Tech Marketers Need for Better Digital Accessibility

by Maura Lafferty | Oct 23, 2024 | Blog, Business, Design, Digital Marketing, Marketing

This is an important time for digital accessibility. “Javier in Frame” captured hearts at Super Bowl LVIII. Sony’s Access Controller opened more video game options following its December 2023 release. The forthcoming enforcement of the EU Accessibility Act in 2025 has...
SEO and Content Marketing: A Multiplier Marketing Match

SEO and Content Marketing: A Multiplier Marketing Match

by Ashley Przybyla and Shane Jordan | Jun 12, 2024 | Blog, Content, Digital Marketing, Marketing, SEO

If you publish a piece of content and no one knows it exists, is it really furthering your strategy? We hate to break it to you but if you’re doing content marketing or SEO without the other, you’re likely not reaping the full benefits of either.  Bill Gates once...
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