by Nicole Pytel | May 7, 2024 | Blog, Content, Marketing, PR
The radio star may not be a fan, but video is the content marketing star’s BFF. On the surface, this isn’t exactly breaking news, but thanks to evolving B2B buying trends and overall marketing trends (I’m looking at you, generative AI), the video marketing...
by Lucy Allen | May 1, 2024 | Blog, Marketing, PR
It’s a common question: how do you measure the impact of PR? Over the years, there have been many attempts to answer this question with frameworks and tools. In fact, a quick Google search delivers an overwhelming volume of opinion on the topic. But for startups (both...
by Morgan McLintic | Apr 22, 2024 | Blog, Business, Digital Marketing, Marketing, PR
In today’s tech marketing circles, efficiency is the name of the game. And there’s one strategy that 97% of marketers say delivers higher Return on Investment than others: Account-Based Marketing (ABM). ABM is a strategic approach to marketing, in which brands target...
by Shane Jordan | Apr 17, 2024 | Blog, Digital Marketing, Marketing, SEO
How do you know if your PPC (Pay-Per-Click) landing pages are making the most of your valuable clicks? We created this comprehensive and convenient guide to show you how to measure and analyze the effectiveness of your landing pages for PPC campaigns. Get the...
by Ashley Przybyla | Apr 10, 2024 | Blog, Digital Marketing, FiredUp!, Marketing, PR, Resources
“Learning is the only thing the mind never exhausts, never fears, and never regrets.” – Leonardo da Vinci Just when you think you’ve mastered marketing, out comes a new theory, best practice, piece of advice, or philosophy to try. The best way to keep on top of...
