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Predictions for the Future of SEO in 2021

Predictions for the Future of SEO in 2021

by Alastair Nee | Nov 12, 2020 | Blog, Digital Marketing, PR, SEO

SEO is a marketing enigma. Just when us SEO experts think we have figured out a repeatable blueprint for SEO success, Google drastically changes its algorithm and what once worked really well, suddenly does not garner the same results. Not to mention that there is no...
Digital Marketing Pioneer Shane Jordan joins Firebrand

Digital Marketing Pioneer Shane Jordan joins Firebrand

by Morgan McLintic | Jan 29, 2020 | Blog, Digital Marketing, SEO

There are people who you meet and say to yourself: ‘Wow, I wish we could hire that guy.’ But the timing is wrong so you promise to stay in touch. Despite best intentions, the conversation goes no further.  Sometimes, let’s be honest very rarely, the stars align and...
Holistic White Hat SEO Explained

Holistic White Hat SEO Explained

by Alastair Nee | Oct 3, 2019 | Blog, Digital Marketing, Marketing, Resources, SEO

There are countless strategies and techniques that marketing departments, startups and agencies have in their SEO toolkits but not all are equally effective or ethical. Implementing long-term, modern SEO techniques that comply with search engine rules and policies and...
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Latest posts

Zero-Click Marketing: 5 Winning Tactics When Nobody Clicks

Feb 18, 2026

The click is dying. And if you're a marketer, that likely brings a wave of anxiety.  For decades, the click was our north star, proof that our content worked, our messaging resonated, our strategy succeeded. We obsessed over click-through rates, celebrated traffic...

It’s Go Time for GEO

Feb 11, 2026

We’re nearing a tipping point in AI Search from initial experimentation to robust implementation, and it’s time for savvy tech marketers to take note.  I’ll admit to self-interest here since Firebrand sells Generative Engine Optimization services to get brands noticed...

What B2B Buyers Really Need from Your Content in 2026

Feb 4, 2026

The average B2B buying journey now takes 211 days, spans 76 touchpoints, and crosses nearly four different channels. Yet most content strategies are created as if buyers will read one blog post, download one asset, and book a demo. That assumption is quietly killing...

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