by Patrick Brady | May 21, 2024 | Blog, Marketing, PPC
Most B2B marketing programs have one ultimate goal: generate a steady pipeline of high-quality leads. These leads can translate directly into sales, validating the marketing effort and giving life blood to the business. However, even with the best of efforts, poor...
by Patrick Brady | Feb 7, 2024 | Blog, Business, Digital Marketing, Marketing, PPC
As our paid media practice develops, Firebrand is excited to officially become a Microsoft Advertising Partner. While we have worked on the platform periodically since the agency’s inception, this official partner status signifies the growing importance of the...
by Alastair Nee | Jan 10, 2024 | Blog, Digital Marketing, Marketing, PPC
For better or worse Google Analytics 4 (GA4) has fully rolled out, replacing the beloved Universal Analytics (UA / GA3) promising enhanced insights and a more user-centric approach. One vital aspect that has left many scratching their heads, however, is the seemingly...
by Morgan McLintic | Sep 20, 2023 | Blog, Business, Digital Marketing, Marketing, PPC
Attribution is hard. Understanding buyer behavior is just complex, period. On top of that, the martech is difficult to configure and often stops working when someone changes the sign-up flow, pushes a site update, or launches a lead magnet with an in-form success...
by Morgan McLintic | Apr 4, 2023 | Content, Digital Marketing, Marketing, PPC, PR, SEO
Startups are in a war for attention and need to compete fiercely for sales — and marketing plays a vital role in their success. In fact, poor marketing is one of the main reasons startups fail (CB Insights), and it’s a key driver for valuation (CFI). You need an...
by Alastair Nee | Jan 12, 2023 | Blog, Digital Marketing, Marketing, PPC, SEO
Startups are always looking for cost-effective ways to scale sales, and with VC funding slowing down for many sectors, marketing budgets are often under scrutiny. However, generating demand for your proposition is essential for awareness, adoption, and sales – and...
