by Theresa Carper | May 27, 2026 | Blog, Marketing, PR
Hear me out: reality TV shows can teach you a thing or two about effective PR strategy, and I’m not just talking crisis comms. Reality TV is like a live PR lab. You’re watching real people, some of them minor celebrities in their own right, fighting to control the...
by Lucy Allen | Jul 30, 2025 | Blog, Business, Content, Digital Marketing, Marketing
Updated on 01/13/2026Every few years, someone proclaims that the press release is dead (and then goes on to argue that it isn’t actually dead, it’s just evolving…) Well, it’s that time again folks. This time around, we’re looking at how press releases are changing in...
by Lucy Allen | Jul 16, 2025 | Blog, Business, Content, Digital Marketing, Marketing
TLDR: Avoid asking “Can you get us in WSJ?” as it signals disconnect about what secures top-tier coverage and biases selection toward agencies making hollow promises over strategic counsel Ask questions like “What coverage have you secured for...
by Shane Jordan | May 28, 2025 | AI Tools, Blog, Marketing, PR
SEO is rapidly evolving, and you’re likely fielding all kinds of questions from executives, investors, and other stakeholders about it. As AI transforms how people search, engage with information, and make buying decisions, it’s no longer enough to optimize just for...
by Mr Cuddles | May 21, 2025 | AI Tools, Blog, Marketing, PR
It can be chic to crash a party. As you might imagine, being a lion who roams the streets of San Francisco means I know a thing or two about showing up where I’m unexpected. You arrive, people look at you like, “how did he get in?” and you get to carry on, surrounded...
