by Morgan McLintic | Feb 11, 2026 | Blog, Business, Digital Marketing, Marketing, PR
We’re nearing a tipping point in AI Search from initial experimentation to robust implementation, and it’s time for savvy tech marketers to take note. I’ll admit to self-interest here since Firebrand sells Generative Engine Optimization services to get brands noticed...
by Arman Khayyat | Jan 21, 2026 | Blog, Digital Marketing, Marketing
As we kick off 2026 in this new age of Search, digital content creation is no longer a tale of one strategy to rule them all. The traditional playbook of Search Engine Optimization (SEO) has driven discoverability for decades, prioritizing keyword relevance,...
by Alastair Nee | Jan 14, 2026 | Blog, Digital Marketing, Marketing
The search landscape is undergoing the biggest shakeup since the advent of Google Search. While marketers have spent decades optimizing for Google, a quieter revolution has been taking place: AI platforms like Claude, Perplexity, ChatGPT, and Gemini are rapidly...
by Shane Jordan | Dec 17, 2025 | Blog, Digital Marketing, Marketing
The increased use of AI-based search is rapidly impacting how people discover and learn about brands online. Traditional SEO remains a foundational strategy for online discoverability, but search behavior is experiencing a rapid shift with users increasingly turning...
by Alastair Nee | Dec 10, 2025 | Blog, Digital Marketing, Marketing
If I had a functioning crystal ball, I’d probably be on a beach somewhere instead of writing about search marketing predictions. But since fortune-telling isn’t a marketable skill (yet), let’s talk about what we can actually see coming down the...
