by Alastair Nee | Jan 14, 2026 | Blog, Digital Marketing, Marketing
The search landscape is undergoing the biggest shakeup since the advent of Google Search. While marketers have spent decades optimizing for Google, a quieter revolution has been taking place: AI platforms like Claude, Perplexity, ChatGPT, and Gemini are rapidly...
by Shane Jordan | Dec 17, 2025 | Blog, Digital Marketing, Marketing
The increased use of AI-based search is rapidly impacting how people discover and learn about brands online. Traditional SEO remains a foundational strategy for online discoverability, but search behavior is experiencing a rapid shift with users increasingly turning...
by Alastair Nee | Dec 10, 2025 | Blog, Digital Marketing, Marketing
If I had a functioning crystal ball, I’d probably be on a beach somewhere instead of writing about search marketing predictions. But since fortune-telling isn’t a marketable skill (yet), let’s talk about what we can actually see coming down the...
by Morgan McLintic | Dec 3, 2025 | Blog, Business, Digital Marketing, Marketing, PR
It’s Predictions Season! Over the past few years, we’ve had a pretty good track record, and sparked some of our most popular podcast episodes. And spoiler alert, we got 85% of them right for 2025. Not bad. Let’s dive in for some tech marketing predictions for 2026: PR...
by Arman Khayyat | Nov 18, 2025 | Blog, Digital Marketing, Marketing
In a new zero-click age of saturated channels, the Reddit platform stands out uniquely as a venue for business-to-business (B2B) marketers. With highly specialised communities (subreddits), authentic peer-driven discussions, and a culture that privileges real dialogue...
