by Meghan Jordan and Ashley Przybyla | Sep 4, 2024 | Blog, Business, Design, Marketing
If you’re a startup founder, you’re probably juggling 87 different tasks right now and none of them involve booking a photographer for headshots. Let’s be honest — wrangling your team for a photoshoot is a logistical nightmare. You’ve got developers in hoodies,...
by Ian Lipner | Aug 14, 2024 | Blog, Content, Digital Marketing, Marketing, PR
In 2018, bestselling author and University of Houston research professor Dr. Brené Brown created what she calls the BRAVING inventory. It breaks down the concept of trust into seven elements – Boundaries, Reliability, Accountability, Vault, Integrity,...
by Lucy Allen | Dec 5, 2023 | Blog, Content, Marketing, PR
As a marketer, you’ve likely heard of the 12 brand archetypes and maybe even used them in your work. The premise came from Swiss psychiatrist and psychoanalyst Carl Jung’s personality archetypes in the 1940s. Each Jungian archetype takes certain innate human...
