by Patrick Brady | Jul 2, 2025 | Blog, Business, Digital Marketing, Marketing, PPC
Digital advertising offers an unmatched ability for advertisers both large and small to scale their efforts and achieve measurable results. But with such opportunity comes risk. Click fraud, along with its more advanced counterpart, lead generation (lead gen) fraud,...
by Shane Jordan | Dec 11, 2024 | Blog, Business, Digital Marketing, Marketing, PPC, SEO
Search Engine Optimization (SEO) and Pay-Per-Click (PPC) or Paid Media advertising are essential tools for businesses to increase online visibility, attract and engage target audiences, and ultimately drive conversions. When combined effectively, SEO and PPC marketing...
by Arman Khayyat | Oct 8, 2024 | Blog, Business, Digital Marketing, Marketing, PPC
Tick… tick… tick. That’s the sound of time rapidly counting down to the end of the year. The only thing louder? The constant drumbeat of sales reps asking for higher-quality leads. You don’t need more hours in the day, you need to spend your marketing effort in the...
by Patrick Brady | Oct 2, 2024 | Blog, Business, Digital Marketing, Marketing, PPC
When B2B startup marketers typically think of advertising, they think of LinkedIn and Google Search and Display. With good reason of course, as these giant platforms can drive some giant returns. But there’s an additional strategy we’re seeing more and more success...
by Alastair Nee | Jul 17, 2024 | Blog, Content, Digital Marketing, Marketing, PPC
UTM parameters (Urchin Tracking Module parameters) are an essential and beloved tool in any digital marketer’s belt. These little tags added to the end of URLs – for inbound links, not internal website links – are used for tracking and analyzing the...
by Patrick Brady | May 21, 2024 | Blog, Marketing, PPC
Most B2B marketing programs have one ultimate goal: generate a steady pipeline of high-quality leads. These leads can translate directly into sales, validating the marketing effort and giving life blood to the business. However, even with the best of efforts, poor...
