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How Does Click Fraud Work in Digital Advertising? What You Need to Know

How Does Click Fraud Work in Digital Advertising? What You Need to Know

by Patrick Brady | Jul 2, 2025 | Blog, Business, Digital Marketing, Marketing, PPC

Digital advertising offers an unmatched ability for advertisers both large and small to scale their efforts and achieve measurable results. But with such opportunity comes risk. Click fraud, along with its more advanced counterpart, lead generation (lead gen) fraud,...
SEO & PPC: Multiplier Marketing at Work

SEO & PPC: Multiplier Marketing at Work

by Shane Jordan | Dec 11, 2024 | Blog, Business, Digital Marketing, Marketing, PPC, SEO

Search Engine Optimization (SEO) and Pay-Per-Click (PPC) or Paid Media advertising are essential tools for businesses to increase online visibility, attract and engage target audiences, and ultimately drive conversions. When combined effectively, SEO and PPC marketing...
Why We Love B2B Advertising on Reddit (And You Should Too)

Why We Love B2B Advertising on Reddit (And You Should Too)

by Patrick Brady | Oct 2, 2024 | Blog, Business, Digital Marketing, Marketing, PPC

When B2B startup marketers typically think of advertising, they think of LinkedIn and Google Search and Display. With good reason of course, as these giant platforms can drive some giant returns. But there’s an additional strategy we’re seeing more and more success...
The Quick & Reliable Way to  Pass UTM Parameters to Next Page

The Quick & Reliable Way to Pass UTM Parameters to Next Page

by Alastair Nee | Jul 17, 2024 | Blog, Content, Digital Marketing, Marketing, PPC

UTM parameters (Urchin Tracking Module parameters) are an essential and beloved tool in any digital marketer’s belt. These little tags added to the end of URLs – for inbound links, not internal website links – are used for tracking and analyzing the...
5 Reasons Why Your B2B Advertising Leads Are Junk — And How to Improve Lead Quality

5 Reasons Why Your B2B Advertising Leads Are Junk — And How to Improve Lead Quality

by Patrick Brady | May 21, 2024 | Blog, Marketing, PPC

Most B2B marketing programs have one ultimate goal: generate a steady pipeline of high-quality leads. These leads can translate directly into sales, validating the marketing effort and giving life blood to the business. However, even with the best of efforts, poor...
Bada Bing! Firebrand is Now a Microsoft Advertising Partner

Bada Bing! Firebrand is Now a Microsoft Advertising Partner

by Patrick Brady | Feb 7, 2024 | Blog, Business, Digital Marketing, Marketing, PPC

As our paid media practice develops, Firebrand is excited to officially become a Microsoft Advertising Partner. While we have worked on the platform periodically since the agency’s inception, this official partner status signifies the growing importance of the...
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San Francisco, California, USA

Latest posts

Gated Content in the AI Era: What Still Works — and What Doesn’t

Oct 15, 2025

Your click-through rates are down. Your content isn’t converting like it used to. Buyers are forming opinions about your brand without ever visiting your website. If you feel like the rules of content marketing are changing faster than you can adapt, you’re not alone....

How to Remove Toxic Backlinks

Oct 8, 2025

Not all backlinks are your friends… some are downright toxic. Backlinks are like the friends who vouch for you at a party. They can boost your credibility and help you get noticed. But here’s the catch: not every friend is a good one. Toxic backlinks are the shady...

How to Rank in AI Overviews: 5 Tactics to Boost Your Visibility

Oct 1, 2025

Google AI Overviews (AIOs) are now becoming more widely deployed and understood as a key pillar in AI search. First introduced in the rollout of Search Generative Experience (SGE), AIOs were initially tested out in primary search results in March 2024. Originally...

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