by Lucy Allen | Feb 26, 2025 | Blog, Business, Marketing, PR
In Part One of this series, we asked: what does it take to be a thought leader? We showed why thought leadership is important for so many tech companies, especially those that need to educate their market or earn the trust of buyers, and we laid out the essential...
by Alastair Nee | Feb 4, 2025 | Blog, Digital Marketing, Marketing
An Always Up-to-date Guide There is a saying in marketing: “It’s always easier to report when the metrics are good.” This saying rings especially true in the B2B marketing agency world. But how do we know what constitutes “good” metrics? We can certainly call results...
by Shane Jordan | Jan 29, 2025 | AI Tools, Blog, Digital Marketing, Marketing, SEO
Originally published on 01/29/2025Updated on 03/24/2025 to include details on AI Search Intent As online user behavior continues to evolve, digital marketers must constantly adapt to new technologies and methods of measuring marketing data. The rise of AI tools such...
by Maura Lafferty | Jan 21, 2025 | Blog, Marketing, PR
Engaging with influencers is a common element of a healthy tech PR campaign. Before we get into the how, let’s start by looking at when to work with influencers to boost your brand and who you should work with. When your product has specialized features and your niche...
by Nicole Pytel | Jan 14, 2025 | Blog, Content, Marketing
AI has everyone buzzing, and in the startup world, there’s a mixture of excitement and cautious optimism. On our podcast, FiredUp!, we have the privilege of speaking with some of the brightest minds in startup marketing and technology — and, of course, the...
by Nicole Pytel | Jan 7, 2025 | Blog, Content, Marketing
Let’s be real, content marketing is hard. So it’s not surprising that more than half (58%) of B2B marketers rate their content marketing strategy as just “moderately effective.” Nearly half of those say their strategy struggles because they lack clear goals, and only...
