by Nicole Pytel | Jul 10, 2024 | Blog, Content, Digital Marketing, Marketing, PR
Bank failures, down rounds, layoffs, and potentially record-low funding for SaaS and enterprise software startups — we’ve all seen the doom-and-gloom headlines pouring out of Startupland this year. But there have also been some silver linings, like an uptick in IPOs...
by Lucy Allen | Jun 25, 2024 | Blog, Content, Digital Marketing, Marketing, PR
How do your startup marketing efforts measure up? How common are the challenges you’re facing? How unique are your strategies and tactics? We’ve got answers to all those questions in The Startup Marketer Outlook: In Pursuit of Peak Efficiency. The TL:DR Our exclusive...
by Ashley Przybyla and Shane Jordan | Jun 12, 2024 | Blog, Content, Digital Marketing, Marketing, SEO
If you publish a piece of content and no one knows it exists, is it really furthering your strategy? We hate to break it to you but if you’re doing content marketing or SEO without the other, you’re likely not reaping the full benefits of either. Bill Gates once...
by Nicole Pytel | Jun 5, 2024 | Blog, Content, Digital Marketing, Marketing, SEO
Email has always been the B2B marketing utopia of sorts — once you have people in your database, you can contact them anytime you want, without having to worry about your visibility being hampered by Google’s algorithm. However, Gemini in Gmail is bringing a rain...
by Nicole Pytel | May 7, 2024 | Blog, Content, Marketing, PR
The radio star may not be a fan, but video is the content marketing star’s BFF. On the surface, this isn’t exactly breaking news, but thanks to evolving B2B buying trends and overall marketing trends (I’m looking at you, generative AI), the video marketing...
by Nicole Pytel | Mar 20, 2024 | Blog, Content, Digital Marketing, Marketing
Imagine the decision makers at your top 100 target accounts. You know their title, their pain points, and how your product solves them. But now imagine if 77 of those 100 decision makers thought your buyer journey was complex and difficult. It’s your worst nightmare,...
