by Nicole Pytel | Aug 20, 2025 | Blog, Business, Content, Digital Marketing, Marketing
The AI era has ushered in a new set of marketing rules. B2B buyers aren’t just consuming content that your brand puts out. They’re also actively using AI tools to shape their research journeys. The hard part for you? These tools determine if and how your brand is...
by Lucy Allen | Jul 30, 2025 | Blog, Business, Content, Digital Marketing, Marketing
Every few years, someone proclaims that the press release is dead (and then goes on to argue that it isn’t actually dead, it’s just evolving…) Well, it’s that time again folks. This time around, we’re looking at how press releases are changing in the light of the...
by Lucy Allen | Jul 16, 2025 | Blog, Business, Content, Digital Marketing, Marketing
“Can you get us into the Wall Street Journal?” As a PR agency, we get this question (or one very much like it) from prospects fairly often. The answer is usually “maaaaybe, it depends….” It depends on a whole host of factors. Who you are. What your story is. What...
by Nicole Pytel | Jul 9, 2025 | Blog, Business, Content, Digital Marketing, Marketing
Email marketing may be one of the oldest tactics in the digital playbook, but it’s still among the most powerful in B2B. Revenue generated from email is projected to hit $13.69 billion by the end of 2025, so it’s no surprise that 59% of B2B marketers say this is their...
by Patrick Brady | Jul 2, 2025 | Blog, Business, Digital Marketing, Marketing, PPC
Digital advertising offers an unmatched ability for advertisers both large and small to scale their efforts and achieve measurable results. But with such opportunity comes risk. Click fraud, along with its more advanced counterpart, lead generation (lead gen) fraud,...
by Nicole Pytel | Jun 18, 2025 | Blog, Business, Content, Digital Marketing, Marketing
If you’re trying to get more out of your 2025 marketing strategy, you need a millennial cheat sheet. I’m a millennial myself — I remember when hearing “You’ve got mail!” felt like tech nirvana, and now I’m leading content and growth strategies for B2B tech...
