News and Views from the Firebrands.
How to be an Amazing Client in 8 Simple Steps
Amazing clients get the best value from their agencies. Here’s how to become ‘fave client’.
Blog design: best practices 2018
Design best practices to keep readers engaged on your blog.
Five Mistakes B2B Tech Startups Make With PR
Here are five mistakes tech startups often make with PR.
The Sound of Good Writing
The gap between how we speak in real life and on the job will determine whether our writing sparks action or glazes eyes.
Firebrand turns one: Lessons about starting a marketing agency
Firebrand Communications has reached its first birthday. Since this is a milestone, I thought I’d share some lessons
Understanding the Importance of Quality Score in PPC Advertising
Finding new insights on ad optimization for clients is critical
Ensuring client-agency fit
For campaigns to be successful, there must be strong client-agency fit. Here are some guidelines to help assess fit.
You’ve got Memo
The Google Memo – an anti-diversity paper has created a crisis which even threatens the position of its CEO. But why has this issue hit such a nerve?
Advice to Public Relations Job Seekers
Like many good PR agencies, we’re hiring. The upshot is we’ve had hundreds of applications. Trouble is most of those applications are irrelevant – a plague that doesn’t work with journalists and won’t work in job hunting.
TechCrunch Sessions: Justice
A review of highlights from the TechCrunch Sessions: Justice panel event in San Francisco June 6, 2017.
WordPress template broken – now what?
Website template is broken. Go straight to Wordpress Hell. Do not collect $200.
Frame secures $16m to run any software in a browser
Today Frame announces its $16m Series A lead by Bain Capital Ventures, Microsoft Ventures and In-Q-Tel. We’ve all seen the wave of SaaS software move applications to the cloud. But the fact is there are many other apps which will never be SaaS-based.
Congrats to MapD in raising $25m led by NEA
We're delighted to see the news out today that GPU-powered data analytics company, MapD has closed...
Who is your target client?
The first priority when starting a new firm is to build up the roster, hire the core team,...
A farewell to job titles
As we grow Firebrand, we’re sharing decisions in starting up an agency. One early debate is about job titles – namely what they should be, which levels and who gets what. Instead, we opted to kill job titles entirely. Here’s why.
HARO under fire for unverified sources
HARO links reporters with sources for articles they are writing. Widely used by PR firms and mainstream media, cases have surfaced where the system has been abused and sources quoted without checking. But why is this happening, and what can be done to stop it?
Twitter launches 360 livestream capability
We talk to PRWEEK about Twitter’s latest 360 livestream feature and what it means for brands.
Happy Holidays from Firebrand Communications!
We hope you find the time over the holidays to recharge and celebrate with friends and family! Thanks for all your support this year!