News and Views from the Firebrands.
Happy Holidays from Firebrand Communications!
We hope you find the time over the holidays to recharge and celebrate with friends and family! Thanks for all your support this year!
Four ways a PR agency can suddenly shut down
A PR agency is a simple business commercially. Which is why the news of a sudden agency shutdown is a surprise. But what causes agencies to collapse and how can we avoid it?
Five more lessons from starting a PR agency
So here we are in month three of starting a PR agency. Time to share some more lessons with you.
Five press tips for startups after the election
Since the election, the media cycle has been working overtime. Team Firebrand has been analyzing the Valley and national media coverage closely. Below are five suggestions for startup teams wondering about post-election press strategy.
Most people don’t think like you
We don’t all think the same – so why do we believe most people share our opinions? And why are we surprised when they don’t? Welcome to the world of biases.
Social impact startups on the rise
While tech firms can get a bad rap for the behavior of a few ‘tech bros’, there are many startups doing amazing work with government agencies. Let’s take a look at a few.
Hiring our first team member
Firebrand has made its first hire. Here we take a look at the character and mindset you need for the first team members.
Five lessons from starting a new PR firm
1. Jump and people will catch you I get asked which clients I took from my former agency, and the...
How expectations shape experience
Customer expectations actually change their experience of a product or service. Marketers can prime expectations to improve satisfaction.
Why storytelling drives marketing outcomes
Stories are important – they capture attention and they drive action. Let’s take a look at what happens in our brains when we hear stories and how it impacts our behavior.
Six plots to make audiences take action
Recent studies in neuroscience have proven that stories shape emotions, and emotions drive actions. So which plots will make your stories more memorable?
A new challenge
After twenty years, I am leaving my agency, LEWIS. That’s a long time to work with one firm, especially in an industry where average tenure is three years. So I thought I’d take this chance to talk about two things – the importance of tenure, and what’s next for me personally.