by Morgan McLintic | Jan 26, 2023 | Blog, Content, Marketing, PR
So many podcasts, so little time, even at 1.5x. Which one should you listen to next? Time to change up that feed for 2023. We asked the team here at Firebrand what they are listening to and why. Modern Startup Marketing with Anna FurmanovWhy – you had us at...
by Alastair Nee | Jan 12, 2023 | Blog, Digital Marketing, Marketing, PPC, SEO
Startups are always looking for cost-effective ways to scale sales, and with VC funding slowing down for many sectors, marketing budgets are often under scrutiny. However, generating demand for your proposition is essential for awareness, adoption, and sales – and...
by Patrick Brady | Jan 7, 2023 | Blog, Digital Marketing, Marketing, PPC, SEO
Whether the economic fundamentals are falling apart, the Fed is trying to fix a supply chain through demand, or corporate America just feels like the vibes are off, the results are the same – your marketing budget is likely getting cut and performance is going under...
by Morgan McLintic | Dec 16, 2022 | Blog, Content, Marketing, PR
It’s planning season, whether your year-end is based on the calendar or offset for a Feb 1 start like many startups. Budget-wise, we’re seeing some caution or minor trimming, but general confidence about 2023. The difference is mainly predicated on the need to raise...
by Lucy Allen | Dec 14, 2022 | Blog, Content, Marketing, PR
According to Gartner, 75% of B2B buyers consult three or more pieces of customer advocacy content before making a purchasing decision. To most marketers, those three pieces of content may as well be three Olympic gold medals: the hard-won, highly-celebrated outcome...
