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The Purr-suit of Relevance: What Brands Need to Understand About Newsjacking

The Purr-suit of Relevance: What Brands Need to Understand About Newsjacking

by Mr Cuddles | May 21, 2025 | AI Tools, Blog, Marketing, PR

It can be chic to crash a party. As you might imagine, being a lion who roams the streets of San Francisco means I know a thing or two about showing up where I’m unexpected. You arrive, people look at you like, “how did he get in?” and you get to carry on, surrounded...
LinkedIn B2B Lead Generation Best Practices: A Quick Guide to Success

LinkedIn B2B Lead Generation Best Practices: A Quick Guide to Success

by Arman Khayyat | May 14, 2025 | Blog, Business, Digital Marketing, Marketing

Updated on 01/26/2026 LinkedIn is one of the most uniquely positioned platforms for B2B marketers when it comes to lead generation, combining scale, professional context, and targeting precision in a way no other ad platform does. As a network, LinkedIn has surpassed...
Make it make sense! Why your message isn’t landing, and how to fix it

Make it make sense! Why your message isn’t landing, and how to fix it

by Friends of Firebrand | Apr 29, 2025 | Blog, Business, Friends of Firebrand, Marketing

Way back when the ‘web’ was still a novelty, I had a go-to principle for usability debates when developers, clients, or bosses wanted to do the wrong thing:                   “Don’t make me think” Coined by usability consultant Steve Krug in his bestselling book of...
GEO vs. AIO vs. LLMO – What Are We Calling This New Organic Optimization Strategy?

GEO vs. AIO vs. LLMO – What Are We Calling This New Organic Optimization Strategy?

by Alastair Nee | Apr 14, 2025 | Blog, Business, Digital Marketing, Marketing

Updated on 01/21/2026 Ahoy, matey! We’re entering uncharted waters — new lands where old maps are no longer accurate. Just as Magellan once sailed beyond the horizon, naming newly discovered routes as he went, today’s marketers are navigating the unknown...
From Zero to Soaring: How Startups Can Create a Content Marketing Strategy on the Fly

From Zero to Soaring: How Startups Can Create a Content Marketing Strategy on the Fly

by Nicole Pytel | Apr 2, 2025 | Blog, Marketing, PR

Nothing. That’s what I find in many early-stage startups’ content libraries when we first start working with them. It’s not their fault — many don’t have a full-time marketer, while others have a one-person band who’s frantically juggling content creation, social...
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Firebrand is the brand awareness agency for AI companies. We make AI firms visible, discoverable and memorable to prospects, investors, talent and partners.

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Latest posts

Zero-Click Marketing: 5 Winning Tactics When Nobody Clicks

Feb 18, 2026

The click is dying. And if you're a marketer, that likely brings a wave of anxiety.  For decades, the click was our north star, proof that our content worked, our messaging resonated, our strategy succeeded. We obsessed over click-through rates, celebrated traffic...

It’s Go Time for GEO

Feb 11, 2026

We’re nearing a tipping point in AI Search from initial experimentation to robust implementation, and it’s time for savvy tech marketers to take note.  I’ll admit to self-interest here since Firebrand sells Generative Engine Optimization services to get brands noticed...

What B2B Buyers Really Need from Your Content in 2026

Feb 4, 2026

The average B2B buying journey now takes 211 days, spans 76 touchpoints, and crosses nearly four different channels. Yet most content strategies are created as if buyers will read one blog post, download one asset, and book a demo. That assumption is quietly killing...

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