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Understanding the Value of Assisted Conversions

Understanding the Value of Assisted Conversions

by Shane Jordan | Dec 7, 2020 | Blog, Digital Marketing, PR, SEO

Think back to the last time you purchased a pair of headphones or earbuds online. Did you type “earbuds” into Google and click to purchase from the first search ad that popped up? Probably not. I bet you checked out a few brands, styles and colors before settling on...
Understanding the Importance of Quality Score in PPC Advertising

Understanding the Importance of Quality Score in PPC Advertising

by Alastair Nee | Sep 11, 2017 | Blog, Business, Content, Digital Marketing, Marketing, Resources

As a Digital Marketing Manager in an agency environment, finding new insights on ad optimization for clients is critical to maximizing their effectiveness. There is a plethora of information online when it comes to optimizing Adwords ads, which gives you many more...
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Firebrand is the brand awareness agency for AI companies. We make AI firms visible, discoverable and memorable to prospects, investors, talent and partners.

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