by Alastair Nee | Jan 10, 2024 | Blog, Digital Marketing, Marketing, PPC
For better or worse Google Analytics 4 (GA4) has fully rolled out, replacing the beloved Universal Analytics (UA / GA3) promising enhanced insights and a more user-centric approach. One vital aspect that has left many scratching their heads, however, is the seemingly...
by Morgan McLintic | Aug 23, 2022 | Blog, Content, Digital Marketing, Marketing
Gated vs ungated content is a surprisingly fiery debate. The ungated camp argues that ungated content casts a wider net, and offers the opportunity for wider distribution, creating more purchase opportunities. Some developers even feel content-gating is too...
by Alastair Nee | Aug 1, 2022 | Blog, Digital Marketing, PPC
Most savvy B2B marketers will agree that LinkedIn B2B lead generation is one of the most successful tools in their digital marketing kit. Just look at the data – 96% of B2B marketers used LinkedIn to distribute content and 80% of B2B marketers put paid media spend...
by Maura Lafferty | Jul 18, 2022 | Blog, Content, Digital Marketing, PR
Gretchen Rubin and Oracle recently teamed up on a study that highlights some curious facts: 91% percent of people globally prefer brands with humor, yet 95% of business leaders fear using humorous marketing in consumer interactions. The report also found that 45% of...
by Alastair Nee | Nov 5, 2021 | Blog, Digital Marketing, PPC
Between competing with established vendors and standing out against the throngs of noisy competitors, it can be hard for B2B startups to even show up on a potential customer’s radar, let alone make a conversion. Gone are the days when a really great product could sell...
