by Shane Jordan | Mar 11, 2026 | Blog, Digital Marketing, Marketing
Searching topics online is much different from how it was just a few years ago. You searched for a topic on Google or Bing (maybe), and the search engine generated results, presenting you with a list of the most authoritative pages on the topic. Today, that seems...
by Alastair Nee | Mar 4, 2026 | Blog, Digital Marketing, Marketing
You’ve built something genuinely great. Your product solves a real problem, your team believes in it, and your roadmap is solid. There’s just one problem: nobody knows you exist. For early-stage tech startups, this is the quiet crisis that kills...
by Alastair Nee | Feb 18, 2026 | Blog, Digital Marketing, Marketing
The click is dying. And if you’re a marketer, that likely brings a wave of anxiety. For decades, the click was our north star, proof that our content worked, our messaging resonated, our strategy succeeded. We obsessed over click-through rates, celebrated...
by Morgan McLintic | Feb 11, 2026 | Blog, Business, Digital Marketing, Marketing, PR
We’re nearing a tipping point in AI Search from initial experimentation to robust implementation, and it’s time for savvy tech marketers to take note. I’ll admit to self-interest here since Firebrand sells Generative Engine Optimization services to get brands noticed...
by Nicole Pytel | Feb 4, 2026 | Blog, Content, Marketing
The average B2B buying journey now takes 211 days, spans 76 touchpoints, and crosses nearly four different channels. Yet most content strategies are created as if buyers will read one blog post, download one asset, and book a demo. That assumption is quietly killing...
