by Maura Lafferty | Oct 17, 2018 | Blog, Digital Marketing, Marketing, PR
October is a busy month filled with preparations for Halloween, hayrides, and PR strategy! As you review your plans for media outreach, keep these ten tips from trick-or-treaters in mind: 1. Pick a creative costume to stand out from other trick-or-treaters There are...
by Morgan McLintic | Sep 11, 2018 | Blog, Business, Marketing, PR
Firebrand Communications is two. We now have a team of nine staff and a strong client roster. We’ve developed a proven approach for our startup clients, which they find valuable and which resonates with prospects. So it’s up and to the right. As I have done before...
by Maura Lafferty | Jun 12, 2018 | Blog, PR
Nearly all journalists use search engines when seeking sources for their stories. A trend which is unlikely to change anytime soon. In fact, journalists’ desire to speak with subject matter experts increased worldwide in 2018 (Quartz). This makes search visibility and...
by Morgan McLintic | Apr 26, 2018 | Blog, Business, Digital Marketing, Marketing, PR
Some clients are better than others. Like a good boss, people will work hard for an amazing client. It’s Amazing Client that the team will think about on the way home, which springs to mind when an opp comes in, and for whom the team will happily stay late when the...
by Joel Engardio | Apr 17, 2018 | Blog, Content, Digital Marketing, Marketing
Good blog content coupled with search engine optimization can drive customers to your business. A HubSpot study found that monthly leads grew by 126 percent for businesses that publish a blog. So what’s the downside? All the effort you put into content and SEO won’t...
by Morgan McLintic | Apr 13, 2018 | Blog, PR, Resources
Many PR campaigns fail to deliver required results. That’s a waste of time and resources which tech startups can ill-afford. Every situation is different but here are five PR mistakes which early stage companies often make: 1. Hiring a PR firm too soon Most startups...
by Joel Engardio | Mar 9, 2018 | Blog, Content, PR
Good writing sounds like the conversation you have with a friend over a drink. You’re relaxed, explaining what you’ve been working on and how your company’s new product will make a difference in people’s lives. Your friend, who doesn’t work in the same industry,...
by Morgan McLintic | Sep 14, 2017 | Blog, Marketing, PR
Firebrand has reached its first birthday. Today we are a team of five with a roster of six hot tech startups. We’re now a ‘boutique’ and have survived year one! That alone feels like a milestone. I could write a wistful post about our journey but that feels like an...
by Alastair Nee | Sep 11, 2017 | Blog, Business, Content, Digital Marketing, Marketing, Resources
As a Digital Marketing Manager in an agency environment, finding new insights on ad optimization for clients is critical to maximizing their effectiveness. There is a plethora of information online when it comes to optimizing Adwords ads, which gives you many more...
by Morgan McLintic | Aug 17, 2017 | Blog, PR
As a growing agency, we’re looking to expand our client roster and to hire great talent. But just as you don’t hire every candidate, it’s essential for an agency not to take on every potential client. This is a relationship and it’s important for both sides to...
